The star of Cardi B's haircare line is her mini-me.
The "AH HA" rapper shared a new Grow-Good Beauty ad featuring her 8-year-old daughter, Kulture, promoting the brand's Get Rich Hair Mask.
Dressed in pajamas
with her hair styled in a roller set, Kulture opens the fridge and puts ingredients in a bowl.
"Okay, let's see. Where are the bananas? Here they are. And avocados, I need those for moisture. Oh, here's the rosemary," she said. "Okay, I think that's everything. Or you can just use Grow Good. Can we put this on my back-to-school list?"
Kulture, born in 2018, is one of three children Cardi B has with Migos rapper Offset. They have two other children: Wave, born in 2021, and Blossom, born in 2024. Her fourth child, whom she shares with NFL player Stefon Diggs, was born last year.
Grow-Good Beauty launched in April
Cardi B launched Grow-Good Beauty in April. The "Am I The Drama?" star announced on Instagram that her first batch of products was "gone so fast." The brand comes after the entertainer has shared her hair growth routine with fans over the years.
"For years, people have followed Cardi’s hair journey in real time," the Grow-Good website states. "From the early days of breakage to years of back-to-back wigs, to her homemade hair mask journey, Cardi knows what it’s like to do her own hair at home on a budget."
The Get Rich Hair Mask promoted in the recent ad is listed on the website for $19.99.
"Inspired by the heritage rituals passed down through her Dominican family, and informed by modern hair and scalp science sourced globally, Grow-Good translates Cardi’s personal routine into a complete wash-and-care system designed to support hair health and longer, fuller-looking hair," the website continued.
Taylor Ardrey is a news reporter for USA TODAY. You can reach her at tardrey@usatodayco.com.
This article originally appeared on USA TODAY: Cardi B's daughter Kulture stars in new Grow-Good Beauty ad
