
Puffy eyes could soon meet their match. Laneige—aka the internet's favorite K-beauty brand—is expanding beyond its cult-favorite lip treatments with a brand-new skincare launch aimed at one of beauty's biggest concerns: puffy, tired-looking eyes.
The Laneige Bouncy & Firm Cooling Hydrogel Eye Patches arrive today, Sept. 17, with BTS star Jin fronting the campaign, bringing a mix of caffeine, niacinamide and microneedling-inspired ingredients designed to visibly depuff, smooth and hydrate in as little as 20 minutes.
Hide bad sleep (and bad decisions) and learn more about Laneige's first-ever eye patches below, including the ingredients, clinical results and where you'll be able to shop them:
Meet Laneige's first-ever undereye patches
What makes Laneige's first-ever undereye patches stand out
- They're cooling: Crafted from a paper-thin, hydrogel composition, they go on smooth and offer a cooling layer on top of your most gentle skin: your undereyes.
- They're firming: With ingredients like banana probiotics and green tea, these eye patches are designed to enhance the look of undereyes, firming up sagging, wrinkled skin and reducing puffiness in the process.
- They're powered by unique technology: Microneedling-inspired melting spicules are infused within these undereye patches, which provides enhanced delivery.
Combat puffy eyes with new Laneige undereye patches
How to use Laneige's Bouncy & Firm Hydrogel Eye Patches

Despite their one-of-a-kind ingredient makeup, these Laneige undereye patches are surprisingly easy to use. Just follow these skincare steps for best results:
- Wash your face with a gentle cleanser.
- Lift the eye patches from their container, using the provide spatula to ensure they don't rip.
- Place each patch evenly beneath the undereye area, then leave them on for minimum 20 minutes.
- Peel off and pat any remaining essence into the skin.
- Go about the rest of your everyday skincare routine and await glowing results!
Shop Laneige undereye patches today
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This article originally appeared on USA TODAY: BTS' Jin fronts Laneige's latest skincare drop. Here's what to know
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