Amazon is dropping new Prime Big Deal Days deals 3 times a day. Here's when to shop

Amazon is giving Prime members more chances to score limited-time discounts during Prime Big Deal Days this week.
The retailer says it will add fresh waves of offers three times per day during the 48-hour sale event, which runs Oct. 6-7. The extra deal drops could help shoppers find discounts on everything from tech and kitchen essentials to beauty products, holiday gifts and seasonal decor while receiving fast, free delivery benefits available through a Prime membership.
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What time do Amazon's Prime Big Deal Days deals drop?
Amazon says new "Today's Big Deals" offers will launch at:
- 3 am EDT
- 11 am EDT
- 4 pm EDT
Deal drops are expected to include products from well-known brands such as Shark, Princess Polly and Soundcore by Anker, along with trending products and new launches across beauty, technology, kitchen, fashion and home categories.
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The limited-time promotions will be available while supplies last, meaning popular products could sell out before the next round of discounts arrives.
“Once fall arrives, there's so much to get ready for—the hosting, the decorating, the holiday gifting—and Prime Big Deal Days makes it easy to check it all off while saving,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.
Halloween, holiday decor and game day hosting deals
The event includes shopping categories tied to fall activities, holidays and entertaining.
Amazon said shoppers preparing for Halloween can find costumes, accessories, candy, decorations and party supplies, including select items starting at $5 and candy options under $10.
Shop Halloween deals
For game day gatherings and seasonal hosting, the company highlighted products such as charcuterie boards, slow cookers, entertaining sets, blankets, candles and decorative pillows from brands including Barefoot Dreams, Yankee Candle and Bedsure.
The retailer is also promoting grocery savings available through same-day delivery, including select discounts on salami, hummus, pico de gallo, cherry tomatoes and avocados. Amazon said some grocery items will be discounted by up to 75% and that Prime members receive free delivery on orders of more than $25 in most areas.
Fall entertaining and game day products
Amazon is also spotlighting hosting favorites, including:
- Charcuterie boards
- Slow cookers
- Serving pieces
- Cozy blankets
- Candles
- Decorative pillows
Shop 4-star hosting essentials
Early holiday shopping and toy deals

Amazon's Holiday Shop includes holiday decorations, entertaining products and curated gift collections at multiple price points for kids, adults and even your pets.
Parents and gift-givers can also browse Amazon's annual Top 100+ Toys List, which organizes toy recommendations by age and interest. Amazon says FAO Schwarz is launching a dedicated storefront on Amazon for the first time, offering toy collections and gift options for a range of ages.
- Save up to 40% on select sensory toys from Play-Doh, Kinetic Sand and more
- Save up to 40% on select collectibles and trending toys from Funko, Miniverse and more
- Save up to 30% on select classics from Hasbro Gaming, Mattel Games, Hot Wheels and Barbie
- Save up to 30% on select building sets and creative play from Lego and Magna-Tiles
Shop Amazon's Top 100+ Toys List
Shoppers seeking lower-cost items can also browse Amazon Haul, where the company said seasonal décor and fashion products start at $1, with additional discounts on selected game-day merchandise.
How to get the best Prime Big Deal Days deals
Shoppers hoping to find the biggest savings may want to:
- Sign up for a free 30-day Prime trial now
- Focus on high-ticket categories like tech, vacuums and kitchen appliances, where discounts can be more substantial
- Check deal drops at 3 am, 11 am and 4 pm EDT
- Build wish lists before the sale begins
- Compare prices across multiple sellers
- Watch for Lightning Deals that may sell out quickly
- Start holiday shopping early to avoid last-minute price increases
Join Prime today
You'll need a Prime membership to shop all the best deals during Prime Big Deal Days. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime.
Related USA TODAY Shopping coverage you might be interested in
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- I'm a cat owner. These are the 10 Amazon Prime pet deals I'd buy first
- Home Depot is selling a $50 gift card for under $30 (but it will sell out fast)
USA TODAY Shopping will be covering all the best Amazon deals, so be sure to sign up for text alerts, follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!
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This article originally appeared on USA TODAY: Amazon reveals deal-drop schedule for October sales event
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