Are gas prices changing the way car buyers shop for new vehicles? The answer may not be as clear as you think.
While interest in hybrid cars has increased with rising gas prices, demand for certain vehicles with high refueling costs remains strong. Ford's full-size pickup truck has been America's favorite truck for years, based on sales numbers. Here are a few key reasons why F-150 trucks are still selling like hotcakes despite astronomically high gas prices in 2026.
Ford F-150 demand remains strong despite high fuel costs
Ford sold 561,508 F-Series trucks and 34,527 F-150 Hybrid trucks through September, according to a Q3 sales release. F-Series models are "on track for a 50th consecutive year as America's best-selling truck".
America's national average gas price is over $4.22 a gallon, up from $3.03
a gallon a year ago, says AAA.com. New car buyers are spending much more on gas year over year, but the F-150 remains one of the most popular vehicles on the market.
Why the Ford F-150 is popular
- Diverse engine options
- Above-average capability
- Strong resale value
- Long-term reliability
Is the Ford F-150 an efficient truck?
Ford's full-size pickup is moderately efficient for its segment. Its PowerBoost hybrid powertrain option is the most efficient option for drivers who want the best gas mileage possible from an F-150.
The truck may not have best-in-class fuel economy, but its large gas tank gets drivers plenty of range before needing to refuel. Ford's F-150 XL Regular Cab Short Bed has a 23-gallon tank and achieves 21 mpg combined. It has over 483 miles of average driving range on a full tank of gas.
Models equipped with the EcoBoost hybrid powertrain earn 25 mpg combined and can easily get over 575 miles of driving range on a full tank, depending on the configuration.
Should you still consider a Ford F-150 in 2026?
Gas prices may be high, but America's favorite pickup truck remains the best option for thousands of new car buyers. If you're looking for a new truck in 2026, Ford's full-size pickup is rugged, powerful, and versatile.
Starting MSRP: $40,155
Horsepower/torque: 325 horsepower/400 pound-feet of torque
MPG: 19 city, 25 highway, 21 combined
Why I recommend it: I recommend the F-150 because it's a solid entry-level truck that doesn't break the bank. It's a practical workhorse and daily driver that can also serve as a family vehicle.
The F-150 is synonymous with utility and comes in eight trims (plus special editions), making it easy to customize for drivers. If you're a value-focused driver looking for a mixed-use commuter with a practical payload capacity (1,755 pounds), the F-150 is a solid pick.
Charles Singh is an Autos Connect Reporter for The Tennessean, part of the USA TODAY Network. Contact him at CSingh@Gannett.com.
This article originally appeared on USA TODAY: High gas prices can't slow down America's favorite truck. Here's why
