Chanel Iman’s holiday style secret? Buying outfits worth saving forever
Just when fashion fans were reminded why they fell in love with Chanel Iman during the Victoria's Secret runway era, the supermodel is stepping into a very different spotlight: mom life.
This week, Chanel Iman unveiled a new holiday campaign with Janie and Jack called "The Memories We Wear", starring her three daughters, Cali, Cassie and Capri. The campaign celebrates something every parent understands: certain outfits become more than clothes. They become part of family history.
Shop cute holiday outfits for kids
If you grew up obsessing over Victoria's Secret Fashion Show runway moments, seeing Iman now create those picture-perfect holiday traditions with her daughters feels surprisingly full circle. Instead of runway looks, she's focused on coordinating
holiday outfits, family photos and special pieces her children can look back on years from now.
According to Janie and Jack, Iman was inspired by her own childhood memories of dressing up for the holidays with her family. Today, she's creating those same traditions with her daughters, planning looks for Christmas gatherings, Christmas Eve celebrations and annual family photos.
"That first Christmas together as a blended family will always be really special to me," Iman said in a statement, recalling a family holiday photo in which all of the children wore Janie and Jack.
Shop Chanel Iman's picks
The holiday collection feels elevated, not overly festive
As someone who grew up with three sisters, I could make a strong case as to why matching outfits can go horribly wrong very quickly. So, what caught my attention about this holiday collection isn't just the celebrity connection. It's that the pieces lean into the kind of classic children's clothing parents (and kids) won't cringe at years later.
Instead of loud holiday prints, the campaign centers around sophisticated black-and-white looks that feel polished enough for family portraits but versatile enough to wear beyond December.
Some standout pieces include:
- The Velvet Spotlight Dress ($109)
- The Velvet Trim Bow Dress ($89)
- The Scalloped Wide Leg Jumpsuit ($89)
The campaign showcases Iman and her girls in coordinating outfits rather than identical looks, which is a styling trick Iman says she gravitates toward for family photos and holiday celebrations.
Shop new holiday outfits for kids
Why parents are embracing "keepsake" fashion
We're seeing more families prioritize fewer, better pieces instead of buying trendy occasionwear that's worn once and forgotten. Whether it's a first holiday card, a Christmas Eve tradition or a photo that ends up framed for decades, certain outfits become attached to life's biggest memories.
That's the idea behind "The Memories We Wear." Rather than throwing money away at cheap, trendy picks, families are investing in pieces that feel special enough to save in a memory box long after they've been outgrown.
And if social media is any indication, family holiday photos aren't getting less important. Parents are treating those annual snapshots the way previous generations treated formal portraits, making timeless styles feel more relevant than ever.
See the full Janie and Jack collection
Shop Chanel Iman's holiday-inspired picks
Parents looking to recreate the look can shop the featured collection at Janie and Jack stores and online. Featured styles include velvet dresses, statement bows, scalloped details and classic monochromatic color palettes designed for holiday gatherings and family portraits.
The best part? Unlike many holiday outfits that only work for a few weeks each year, these pieces are classic enough to wear throughout the winter season.
Shop the Janie and Jack holiday drop
Related holiday coverage from USA TODAY Shopping you might like
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- See Victoria's Secret Fashion Show stars, from Katseye to Kylie Jenner
- Get ahead of the holidays with home decor and seasonal gifts
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This article originally appeared on USA TODAY: Victoria's Secret icon Chanel Iman's trick to chic holiday family photos
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