Getting kids to brush their teeth, wash their hair or remember deodorant can feel like a full-time job. That's the problem Frida for Kids is hoping to solve with a new collection of personal care products designed specifically for children ages 6 to 11.
The new lineup includes 32 products across hair care, body care and oral care
, according to the brand's Amazon storefront. Prices range from $6.99 to $19.99.Inspired by the real-life parenting experiences of CEO and mom-of-four Chelsea Hirschhorn, Frida for Kids is focused on a stage that often gets overlooked: kids who have outgrown toddler products but aren't quite ready for adult self-care routines.
Kids are often less motivated by problems they can't see, like plaque, bad breath or body odor.
So Frida for Kids built products with playful textures, fun flavors and interactive features designed to make daily hygiene routines feel a little less like a chore and a lot more like something kids actually want to do.
The collection includes several first-of-their-kind innovations, including a light-up electric toothbrush, braces-friendly flosser and nail clippers with a built-in viewing hole.
Shop Frida for Kids at Amazon
A new category focused on kids ages 6 to 11
With products spanning hair care, body care, oral care and grooming, Frida for Kids is creating a destination built specifically for the in-between years.
The collection is available at Amazon with products priced between $6.99 and $19.99.
Top 5 trending products to try from the Frida for Kids launch
1. Prove It Light-Up Electric Toothbrush
A light-up toothbrush designed to show kids where they're brushing while making oral care more interactive. The illuminated features help transform a routine task into an engaging daily habit.
Frida for Kids Electric Toothbrush for Kids, Soft Bristles
The "Prove It" Light-Up Electric Toothbrush helps kids visualize brushing in real time with illuminated technology designed to make oral care more engaging while encouraging healthier habits every day.
Buy now at Amazon
- Frida for Kids Electric Toothbrush Heads, Kids Brush Refills, 3-Count, $14.99
2. Braces-Friendly Flosser
Built specifically for kids with braces, this electric flosser helps simplify a challenging part of oral care. The design aims to make flossing easier, faster and more approachable.
Frida for Kids Electric Flosser for Kids, Dentist Designed
Designed specifically for kids with braces, this innovative flosser simplifies one of the most frustrating parts of oral care, helping make daily flossing faster, easier and more approachable.
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- Frida for Kids Orthodontic Flosser Heads, Braces Floss Refills, 30-Count, $5.97
3. Whipped Body Wash for Kids
Part cleanser, part playtime, this foaming body wash puts a fun twist on bath and shower routines. The whipped texture encourages kids to stay engaged while getting clean.
Frida for Kids Whipped Body Wash for Kids, Foaming Wash
This foaming whipped body wash transforms bath time with a playful texture kids can squish and spread. The fun sensory experience encourages better hygiene habits and routine consistency.
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4. Nail Clippers with Viewing Hole
These kid-safe nail clippers feature a built-in viewing hole that gives users a clearer look while trimming. The design focuses on improving confidence, precision and ease of use.
Frida for Kids Nail Clipper for Kids, Safety Nail Clipper + Picker
These innovative nail clippers feature a built-in viewing hole for better visibility while trimming. The design helps improve confidence, precision and ease during regular grooming tasks.
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5. 3-in-1 Hair, Face & Body Wash
Parents looking to streamline shower time may appreciate this all-in-one option. Made with aloe and oat, the hypoallergenic formula is designed to gently cleanse hair, face and body.
Frida for Kids 3-in-1 Hair Face & Body Wash for Kids
This hypoallergenic 3-in-1 wash combines hair, face and body cleansing in one easy step. Formulated with aloe and oat, it helps simplify showers without sacrificing gentle care.
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Frida for Kids is betting that fun leads to better habits
Frida for Kids says its approach combines practical problem-solving with kid-friendly design. Think glittery toothpaste, sculptable body products and tools designed to make hygiene routines more interactive while still addressing real parenting challenges.
The brand refers to the category as "Do-It-Yourself Care," a collection of essentials designed to help growing kids build healthy habits while encouraging independence.
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This article originally appeared on USA TODAY: How Frida for Kids tackles the biggest hygiene battles for parents
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