Amazon Black Friday is officially coming back, and this year's sale gives shoppers nearly two weeks to save on holiday gifts, tech, home essentials and more.

Amazon announced that its 2026 Black Friday sale will run from Thursday, Nov. 19 through Monday, Nov. 30, giving shoppers 12 days to hunt for discounts through Cyber Monday.
While the sale officially kicks off Nov. 19, you don't necessarily need to wait to start saving. Amazon already has holiday offers available, and we'll be tracking all the best deals ahead of the official event.
Our shopping editors will be monitoring Amazon throughout the sale to separate the genuinely good price drops from the noise. Bookmark this page and check back as we update it with the best Amazon Black Friday deals worth buying.
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When is Amazon Black Friday 2026?
Amazon Black Friday 2026 starts Thursday, Nov. 19 and runs through Monday, Nov. 30.
That means shoppers will
have 12 days of deals, including Thanksgiving on Nov. 26, Black Friday on Nov. 27 and Cyber Monday on Nov. 30.
The timing also tracks closely with Amazon's previous sales. In 2025, Amazon's Black Friday and Cyber Monday event began Nov. 20 and continued through Dec. 1.
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Amazon Black Friday 2026 dates at a glance

- Amazon Black Friday sale starts: Thursday, Nov. 19
- Thanksgiving: Thursday, Nov. 26
- Black Friday: Friday, Nov. 27
- Cyber Monday: Monday, Nov. 30
- Amazon sale ends: Monday, Nov. 30
What time does Amazon Black Friday start?
Amazon's Black Friday sale starts on Thursday, Nov. 19 at 12:00am PT/3:00am ET.
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What will be on sale for Amazon Black Friday?
Amazon hasn't revealed every deal yet, and that's actually one of the reasons to check back throughout the event. Look for savings across some of the retailer's most popular holiday-shopping categories, including:
- Amazon devices: Echo, Fire TV, Kindle, Ring and Blink
- Apple and tech: AirPods, iPads, laptops, headphones and smartwatches
- TVs: 4K and smart TVs from brands such as Samsung, LG, TCL and Hisense
- Home and kitchen: Vacuums, cookware, coffee makers and small appliances
- Beauty: Skin care, hair tools, fragrances and gift sets
- Toys: Lego, Barbie, Hot Wheels, games and other holiday gifts
- Fashion: Clothing, shoes, accessories and winter essentials
- Gifts: Stocking stuffers and presents at popular under-$25 and under-$50 price points
What are the best early Amazon Black Friday deals?
We'll be updating our readers with our favorite new Amazon deals as prices go live.
Do you need to be a Prime member to shop Amazon Black Friday?
Unlike Prime Day, Amazon's Black Friday sale historically isn't simply a Prime-exclusive shopping event. However, individual offers can have their own eligibility requirements, and a Prime membership can make holiday shopping more convenient thanks to shipping benefits.
Should I wait until Black Friday to shop Amazon?
Not necessarily.
If a product on your holiday list drops to a price you're comfortable paying before Nov. 27, waiting for Black Friday itself can be a gamble. Popular colors, sizes and configurations can change availability, and there's no guarantee an individual item will become cheaper later.
My best advice is to shop based on the quality of the deal, not just the date on the calendar.

How to get the best Amazon Black Friday deals
Black Friday moves fast, but you don't have to buy everything with a red discount badge. Here's how I'd shop the event:
- Make your list before Nov. 19. Decide which gifts and big-ticket purchases actually matter.
- Compare prices. Walmart, Target and Best Buy will be competing for many of the same holiday purchases.
- Check the exact model. TVs, laptops and appliances can have similar names but different specifications.
- Watch Amazon devices closely. Echo, Fire TV, Kindle, Ring and other Amazon-owned products are natural categories to monitor during Amazon's own sale.
- Don't assume Black Friday itself is cheapest. A standout Nov. 19 deal can be a better buy than waiting until Nov. 27.
- Come back for updates. We'll keep monitoring prices throughout Black Friday and Cyber Monday.
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USA TODAY Shopping will be covering all the best deals, so be sure to follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!
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This article originally appeared on USA TODAY: When is Amazon Black Friday 2026? Here are the official sale dates
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