Costco shoppers looking for a new diaper option finally have something different to add to their carts.
The warehouse retailer is now selling Kudos diapers on Costco.com, making it the first totally chlorine-free diaper the company has carried.
The launch is also notable because Costco's diaper assortment has remained largely unchanged for decades, with parents typically choosing between Huggies, Pampers and the retailer's own Kirkland Signature brand.
For now, Kudos is available online only, giving parents a new option without requiring a trip to the warehouse.
Kudos Total Chlorine Free 100% Cotton Liner Premium Diapers Sizes 1-6
Kudos are the first totally chlorine-free diapers sold by Costco, featuring a 100% cotton liner, reduced plastic against baby's skin and DoubleDry technology for up to 12 hours of protection.
Buy online only at Costco.com
Why parents are paying attention to Kudos
Kudos has built a following by focusing on materials that come in contact with a baby's skin. Kudos positions itself as a premium diaper brand focused on using more plant-based and cotton-forward materials where babies need them most.
According to the brand, these diapers feature:
- A 100% cotton liner instead of a plastic liner
- Totally chlorine-free materials
- DoubleDry technology designed to keep babies dry for up to 12 hours
- Less plastic against sensitive skin
For parents looking beyond traditional diaper brands, Costco's newest addition offers an alternative centered on cotton-forward materials and ingredient transparency.
Shop Kudos diapers online only
Is a Costco membership required?
Not necessarily.
Non-members can purchase products on Costco.com by creating a free online account and paying the retailer's standard non-member surcharge on eligible purchases. That means shoppers interested in trying Kudos diapers can order online even without a Costco membership.
Why this Costco launch matters
Costco introduces new products all the time, but major changes to its diaper category are far less common.
That's why the arrival of Kudos stands out. Not only are they the first totally chlorine-free diapers Costco has carried, but they're also one of the retailer's most significant diaper-category additions in decades.
For parents comparing diaper options beyond Huggies, Pampers and Kirkland, Costco finally has something new in the baby aisle.
Shop Kudos chlorine-free diapers
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This article originally appeared on USA TODAY: Costco added its first new diaper brand in decades. What's the catch?
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