Peter Millar has long been associated with luxury golf apparel, but the brand's newest collection is aimed at a much broader part of everyday life.
The company recently introduced the Pursuit Series, a new line of performance apparel designed for work, travel and daily wear. Rather than focusing on apparel built primarily for the course, the collection is intended to move between meetings, flights, weekend plans and casual rounds of golf without requiring a wardrobe change.
The launch also marks the debut of San Francisco 49ers running back Christian McCaffrey as Peter Millar's first NFL brand ambassador. McCaffrey stars in the campaign supporting the collection's "called to move" theme, which centers on versatility and ease of movement.
With the
ever-changing target of what consumers want, the Pursuit Series offers a more polished appearance than traditional performance apparel provides. Among the top items featured in the drop includes the Piqué Tee, Quilted Jacket and the Performance Flat-Front Trouser.
Learn more about the collection and what it offers below.
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Peter Millar Pursuit Piqué Tee
Peter Millar Pursuit Piqué Tee
A strong base-colored tee that's flexible and moisture-wicking. Available in two different colors.
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Peter Millar Pursuit Quilted Jacket
Peter Millar Pursuit Quilted Jacket
Made from soft fabric, the quilted jacket is wind and water resistant while being lightly insulated.
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Peter Millar Pursuit Long-Sleeve Piqué Polo
Peter Millar Pursuit Long-Sleeve Piqué Polo
A cotton-forward long sleeve polo that resists wrinkles. Available in four different colors.
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Peter Millar Pursuit Performance Flat-Front Trouser
Peter Millar Pursuit Performance Flat-Front Trouser
A lightweight, tailored trouser that resists wrinkles and features a hidden button closure. Available in three different colors.
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Peter Millar Pursuit Performance Twill Sport Shirt
Peter Millar Pursuit Performance Twill Sport Shirt
Features a cool, wicking interior with a minimalist style. Available in two different colors.
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Peter Millar Pursuit Performance Soft Jacket
Peter Millar Pursuit Performance Soft Jacket
Made from a stretch-knit performance fabric, the soft jacket features a modern style.
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Peter Millar Pursuit Quilted Vest
Peter Millar Pursuit Quilted Vest
A versatile vest that's lightly insulated and features a snap two-way zip placket. Available in three different colors.
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What is the Peter Millar's Pursuit Series?
The Pursuit Series combines technical fabrics with a more tailored approach to dressing. It's built to be an alternative to performance apparel that prominently showcases technical features or sports-driven styling.
The collection emphasizes clean silhouettes, minimal branding and a neutral color palette that can be dressed up or down depending on the occasion.
“Pursuit reflects the way men want to dress today—seeking versatility, comfort and style in equal measure," Jason Cater, CCO of Peter Millar said. "The collection represents a natural evolution of Peter Millar as we continue to meet the needs of the modern customer, designing clothing that moves effortlessly through every part of his day.”
Shop Peter Millar Pursuit Series collection
This article originally appeared on USA TODAY: Christian McCaffrey teams up with Peter Millar for versatile new Pursuit Series
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