Hey Harper is giving away 8,000 pairs of gold earrings today instead of holding a birthday sale
Brand birthdays usually mean one thing: a sale.
But on Oct. 20, jewelry brand Hey Harper is doing the exact opposite.
To celebrate its eighth birthday, the waterproof jewelry company has paused all sales on its website for 24 hours and transformed the entire shopping experience into a massive giveaway. Instead of discount codes and flash deals, shoppers can claim a free pair of the brand's best-selling Dazzling Long Earrings, which retail for $95.
In total, Hey Harper says it's giving away 8,000 pairs of the earrings, representing roughly $760,000 worth of jewelry.
The unusual move comes as the female-founded brand doubles down on its biggest selling point: jewelry that won't tarnish, fade or turn your skin green. While many brands are leaning into
"waterproof" marketing claims, founder Catarina Oliveira says Hey Harper wanted to give consumers a chance to test the products for themselves.
Hey Harper free earrings giveaway
Hey Harper is giving away its best-selling Dazzling Long Earrings, a $95 waterproof, tarnish-resistant style made for everyday wear. Claim a free pair today and pay only $5 shipping while supplies last.
Claim your free earrings today only
"Instead of running another birthday sale, we decided to go bigger," Oliveira said in a press release. "Close the store for 24 hours and put 8,000 pairs of one of our most-loved earrings straight into people's hands."
How to get Hey Harper's free earrings today
The giveaway runs from 8 a.m. ET on Oct. 20 through 8 a.m. ET on Oct. 21.
To participate, shoppers simply need to visit Hey Harper's website and claim a pair of Dazzling Long Earrings while supplies last. No purchase is required, although customers will need to cover a $5 shipping fee.
The earrings normally retail for $95 and feature the brand's signature gold-tone finish.
Because quantities are limited to 8,000 pairs nationwide, shoppers interested in participating may want to act early.
Get free Hey Harper earrings today
Why Hey Harper says Americans deserve better jewelry
The campaign is built around a broader message about jewelry quality.
According to a survey commissioned by the brand, 86% of women reported experiencing at least one jewelry-related issue during the past year, while nearly 40% said they have had jewelry discolor their skin. Another 68% said they stopped wearing jewelry after it tarnished, faded or caused irritation.
Hey Harper argues that too many shoppers have accepted low-quality jewelry as the norm, replacing pieces over and over again when they lose their finish.
That's a problem founder Catarina Oliveira started thinking about long before launching the company in 2018 with a lifetime warranty.
After struggling to find affordable jewelry that lasted, Oliveira built Hey Harper around waterproof designs made from marine-grade stainless steel coated with 14K gold PVD, a process the company says helps the pieces resist tarnishing, fading and everyday wear.
The giveaway, according to the brand, is designed to let thousands of first-time customers judge the products for themselves.
Shop the Hey Harper giveaway
A new designer collaboration launches this week
Just two days after the giveaway ends, Hey Harper will launch its first-ever designer collaboration with fashion designer Amari Carter, who appeared on Netflix's "Next in Fashion."
The collection features butterfly-inspired motifs alongside sculptural asymmetrical designs across earrings, necklaces, bracelets and rings.
For Carter, the collection draws inspiration from themes of transformation, femininity and personal expression.
The launch also marks a new chapter for Hey Harper as it expands beyond its waterproof-jewelry credentials and leans further into fashion-forward design.
Shop new jewelry collections
Is the Hey Harper jewelry giveaway worth it?
In a sea of predictable anniversary sales, this one certainly stands out.
A free pair of earrings from a brand worn by celebrities including Hailey Bieber, Nara Smith and Peggy Gou is enough to grab attention on its own. The fact that the company is trading a full day of sales for a nationwide product trial makes it even more unusual.
If you've been curious about the waterproof jewelry trend but haven't wanted to commit to a purchase, this may be one of the easiest ways to see what all the hype is about.
Shop the giveaway: Head to Hey Harper on Oct. 20 to claim a free pair of Dazzling Long Earrings while supplies last. Customers pay $5 shipping.
Explore Hey Harper jewelry
Related USA TODAY Shopping coverage you might be interested in
- 7 unexpected celebrity brands that shoppers actually love
- Thinning hair? Save $350 on this 7-minute laser hair growth helmet
- The fall clogs Anne Hathaway and Lily Collins both wear are under $120
- I found the boots Barbara Palvin wore before the Victoria's Secret show
- Victoria's Secret icon Chanel Iman's trick to chic holiday family photos
USA TODAY Shopping will be covering all the best deals and drops, so be sure to check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!
This story was produced with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the review, editing and publishing process. Learn more at https://cm.usatoday.com/ethical-conduct.
This article originally appeared on USA TODAY: Get a free pair of $95 earrings from Hailey Bieber-loved jewelry brand
Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.
