Best Buy Black Friday deals start today: See the full 2026 holiday sale schedule
Holiday shopping season is officially underway at Best Buy.
The retailer is kicking off its holiday savings Oct. 30 with “DoorBOOsters,” followed by weeks of early Black Friday deals, Doorbusters
and Cyber Week savings. Starting Nov. 19, shoppers will get 10 days of Black Friday offers, while My Best Buy Plus and Total members can earn double rewards on purchases through Dec. 6.Best Buy is also extending store hours and its holiday return window, giving shoppers more flexibility to buy gifts ahead of Christmas.
Shop today's Best Buy doorbusters
When does Best Buy Black Friday start in 2026?
Best Buy's holiday savings start Thursday, Oct. 30, with DoorBOOsters. Early Black Friday deals officially arrive Nov. 6, and new deals are expected to drop every Friday.
The retailer's main Black Friday
sale begins Nov. 19 and runs for 10 days, giving shoppers more than a single day to look for savings.
Best Buy's 2026 Black Friday and holiday sale dates
Here are the dates to know:
- Oct. 30: DoorBOOsters begin
- Nov. 1: Extended holiday store hours begin
- Nov. 6: Early Black Friday Deals and Doorbusters begin
- Every Friday: New deals are expected to drop
- Nov. 19: Best Buy's 10-day Black Friday sale begins
- Nov. 19-Dec. 6: My Best Buy Plus and Total members earn double rewards on purchases
- Cyber Sunday and Cyber Monday: Additional savings follow Black Friday
- Dec. 1-6: Cyber Week Deals
Shop Best Buy holiday deals
What are Best Buy DoorBOOsters?
Halloween is doubling as the unofficial beginning of Black Friday season at Best Buy this year.
Starting Oct. 30, shoppers can find what the retailer is calling “DoorBOOsters,” its Halloween-themed kickoff to holiday Doorbuster deals.
It's the first of several opportunities to save before Black Friday itself. For shoppers who want more time before buying, the next major date to watch is Nov. 6, when Early Black Friday Deals arrive.
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When is the Best Buy Black Friday sale?
Best Buy's major Black Friday event starts Nov. 19 and lasts for 10 days.
That extended window could be helpful if you're shopping across several categories or don't want to leave your entire holiday list until Black Friday itself.
Our shopping advice: Don't assume you automatically need to wait until Black Friday to buy. Compare the price you see with the price you're comfortable paying, particularly on products likely to be popular gifts. With several sale periods on the calendar, there's more than one opportunity to shop.
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Best Buy Plus and Total members get extra holiday rewards
Members of My Best Buy Plus and My Best Buy Total have another date to circle.
From Nov. 19 through Dec. 6, Plus and Total members will earn double rewards on purchases, according to the information provided by Best Buy.
Members can also expect exclusive offers during the holiday season, including spend-and-get promotions and other reward offers.
If you already have a Plus or Total membership, remember to factor those member benefits into your holiday shopping comparison instead of looking at the advertised price alone.
Best Buy Plus and Total members
My Best Buy Plus and Total members can score extra holiday perks, including double rewards on purchases from Nov. 19 through Dec. 6 and exclusive offers throughout the shopping season.
See My Best Buy memberships
When are Best Buy Cyber Monday deals?
The deals don't end with Black Friday.
Best Buy says it will hold a Cyber Sunday and Monday Sale Event after Black Friday. Cyber Week Deals will then run from Dec. 1 through Dec. 6.
That gives shoppers who skip the November sales another window to look for savings before the holidays.
What will be on sale at Best Buy this holiday season?
While specific deals will change throughout the season, Best Buy is highlighting some of its biggest shopping categories and newer tech ahead of the holidays.
That includes TVs, smart glasses, computers, gaming products and wearables. The retailer is also promoting its Holiday Gift Center, which organizes gift ideas and recommendations for holiday shoppers.
- Shop gift ideas: Explore Best Buy's Holiday Gift Center
- Best Buy is highlighting products such as Meta smart glasses, RGB LED TVs and video game titles like Grand Theft Auto VI among the technology shoppers can discover this season.
- The retailer's site also has dedicated shopping pages for categories and products including NVIDIA RTX Spark PCs and Oura wearables.
- Wearable tech: Shop Oura at Best Buy
- Computers and desktops: Shop NVIDIA RTX Spark PCs at Best Buy
Does Best Buy price match during the holidays?
Best Buy is promoting its Holiday Price Match Guarantee for holiday shoppers.
According to the retailer's announcement, if the price of a product sold by Best Buy drops during the holiday season, it will match the lower price. Be sure to check the retailer's complete terms, exclusions and eligibility requirements before purchasing or requesting a price adjustment.
For deal hunters, that's an important policy to know when deciding whether to buy an item during an early sale or wait for Black Friday.
What is Best Buy's holiday return policy?
Gift shoppers also get a longer return window.
According to Best Buy, most purchases made from Oct. 30 through Dec. 31 can be returned through Jan. 15, 2027.
For My Best Buy Plus and Total members, the return window for those purchases extends through Jan. 31, 2027.
Products can have different return restrictions or exceptions, so it's worth checking the return eligibility of the specific item you're buying, particularly when shopping for gifts.
Is Best Buy open on Thanksgiving?
No. Best Buy says its stores will be closed on Thanksgiving Day.
Shoppers will still be able to shop through the Best Buy app and BestBuy.com.
Meanwhile, extended holiday store hours begin Nov. 1. Since hours can vary by location, shoppers should check their local store page before heading out.
Best Buy also says customers can use store pickup and 24/7 Pickup Lockers at select stores.
How to shop Best Buy Black Friday deals
With Best Buy spreading its holiday promotions across several weeks, shoppers don't have to put all their hopes on one Black Friday shopping spree.
Here are the dates we'd watch most closely:
- Shop Oct. 30 if you're ready to start now and spot a Doorbuster on something you already planned to buy.
- Check again Nov. 6 when Early Black Friday Deals begin.
- Watch Nov. 19 for the beginning of the 10-day main Black Friday sale, especially if you're buying multiple tech gifts.
- Don't forget Dec. 1-6 if you're still shopping during Cyber Week.
And before checking out, compare the final price, membership benefits and applicable return terms rather than buying something simply because it's labeled a Black Friday deal.
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This article originally appeared on USA TODAY: When do Best Buy Black Friday deals start? Here’s what to know
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