Dyson is best known for its high-tech vacuums and hair tools, but the company just released the newest AI-enabled product that none of us saw coming: A toothbrush.
No, really: Dyson launched a toothbrush that costs as much as a car payment.
The new CameraJet toothbrush
combines a built-in camera with a precision water jet designed to help users find and clean hard-to-reach areas between teeth and along the gumline.According to Dyson, the CameraJet is the first toothbrush to combine a camera and water jet system in a single device, allowing users to see areas that may need extra attention while brushing.
The idea is simple: If you can see where plaque and food particles collect, you may be able to clean those areas more effectively. Instead of relying
only on brushing technique, the CameraJet provides a close-up view of your teeth as you brush, helping highlight spots that might otherwise go unnoticed.
Shop Dyson's new CamerJet toothbrush
An AI-powered toothbrush? In this economy?
The CameraJet features a miniaturized camera positioned within the toothbrush head. The live view can be displayed through Dyson's accompanying app, giving users a detailed look at areas between teeth and around the gumline while they brush.
Alongside the camera, Dyson incorporates a water jet that directs a targeted stream of water toward gaps between teeth. The company says the technology is designed to help remove plaque and debris from places traditional brushing might miss.
This AI-powered toothbrush also includes angled cleaning components engineered to reach tighter spaces throughout the mouth. By combining brushing, visual guidance and water jet cleaning, the Dyson CameraJet is trailblazing the path for a more comprehensive oral-care routine in a single tool.
Learn more about the Dyson CameraJet
Why is this toothbrush nearly $500?
Many electric toothbrushes use pressure sensors, timers or app connectivity to guide brushing habits. The CameraJet takes a different approach by introducing direct visual feedback.
Rather than guessing whether a section of your mouth has been cleaned thoroughly, users can monitor the brushing process in real time through the camera system. Dyson positions the technology as a way to improve cleaning precision and encourage more targeted brushing habits.
The launch also expands Dyson's growing portfolio of personal care products, bringing the company's engineering expertise into a category traditionally dominated by established oral-care brands.
Buy the new Dyson CameraJet
Where to buy the Dyson CameraJet
The Dyson CameraJet is currently only available directly from Dyson in the Ceramic Pink colorway. The set includes the Dyson CameraJet electric toothbrush, two dual-bristle brush heads, an anti-gravity tank, a refill dock with reservoir cap and base plate, a travel case, a lithium-ion battery and a USB-C to Pogo-pin charging cable.Does a toothbrush with a camera replace dental checkups?
No. This toothbrush camera helps users spot areas that need additional cleaning, but it does not replace routine dental exams or professional cleanings. Dentists can identify issues that aren't visible during everyday brushing.
Dyson CameraJet
The Dyson CameraJet is an AI-powered toothbrush featuring an integrated macro lens camera with Gap Optical Targeting and a targeted diaphragm pump to visually navigate and precision-floss between teeth.
Shop at Dyson
FAQs about the $500 Dyson toothbrush
What does a water jet do in a toothbrush?
A water jet like the one featured on the Dyson CameraJet uses a focused stream of water to help flush away food particles and plaque from between teeth and along the gumline. It can help clean areas that are often difficult to reach with brushing alone.
Is plaque visible to the naked eye?
Sometimes. Plaque can appear as a soft, colorless or pale film on teeth, but it isn't always easy to see. Tools, like the CameraJet, can provide magnified or close-up views may help reveal areas where buildup is collecting.
Can an electric toothbrush improve brushing habits?
Many electric toothbrushes include features such as timers, pressure sensors and connected apps that help encourage consistent brushing. The best choice depends on individual preferences, oral-health needs and recommendations from a dental professional.
Buy the Dyson CameraJet
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This article originally appeared on USA TODAY: Dyson just launched a $499 toothbrush (no, really)
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