As Taylor Swift takes over headlines once again during football season, interest in one brand connected to the superstar continues to grow.
Forme
, the physician-designed apparel company behind the posture-supporting Power Bra Swift reportedly wore during preparation and recovery for the Eras Tour, has evolved from a niche wellness brand into a popular gifting destination for shoppers focused on comfort, recovery and everyday health.The timing makes sense. More consumers are searching for practical gifts that may actually get used, especially products designed to help support posture, movement and overall wellness during long workdays, travel and screen-heavy lifestyles.
Whether you're shopping for a frequent traveler, a desk worker, a fitness
enthusiast or someone looking to maximize remaining FSA/HSA funds, Forme offers a range of products worth considering.
Shop Forme best-sellers
Why posture-supporting apparel is suddenly having a moment
Between remote work, endless screen time and long hours spent sitting, consumers are becoming increasingly aware of how daily habits affect comfort and movement. Rather than purchasing another wellness gadget that sits unused, many shoppers are gravitating toward apparel designed to integrate into everyday routines.
That's one reason brands like Forme have attracted attention from professionals, athletes, travelers and wellness-focused consumers looking for practical solutions they can wear throughout the day.
The Power Bra remains the brand's most popular seller
If you've heard of Forme before, chances are it was because of the Power Bra.
The posture-supporting bra has become the company's signature product thanks to its blend of everyday wearability and alignment-focused design.
It's intended to gently encourage the shoulders into a more open position while supporting better upper-body posture throughout the day.
Shop the Power Bra
The Power+ Bra, which includes removable padding, and the Revive Bra collection are also popular choices for women looking for additional support and comfort.
Best for:
- Professionals working at a desk
- Frequent travelers
- Busy parents
- Wellness enthusiasts
- Women focused on posture and recovery
Shop the Power+ Bra
Smart apparel for men is becoming a popular gifting category
Men can be notoriously difficult to shop for, which is why practical wellness gifts often perform well during the holidays.
Forme's Smart Tee is one of the brand's standout men's products, designed to support posture awareness during work, travel, workouts, and everyday activity.
The Smart Shorts and Smart Joggers extend those benefits into casual wear, offering gift options for men who may never buy wellness products for themselves but appreciate products that help them feel better throughout the day.
Shop men's best-sellers
Don't overlook the socks
Not every gift guide needs a luxury splurge.
One of the more affordable entry points into the brand is Forme's Arch Booster Socks, which also happen to make excellent stocking stuffers.
The socks are designed to support whole-body alignment while helping reduce foot fatigue, making them particularly appealing for shoppers who spend long hours standing, walking, commuting or traveling. They're also marketed toward people dealing with flat feet or plantar fasciitis concerns.
Shop Forme socks
There's another reason Forme is especially popular right now
Every year, many consumers scramble to use remaining Flexible Spending Account (FSA) and Health Savings Account (HSA) funds before deadlines arrive.
Forme products are FSA/HSA eligible, which opens up another practical year-end shopping angle for shoppers looking to maximize unused healthcare dollars while purchasing wellness products they may use year-round.
If you've been evaluating ways to spend remaining funds before they expire, posture-supporting apparel isn't necessarily the first category that comes to mind, which is exactly what makes Forme an interesting option.
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The story behind Forme is surprisingly personal
One reason the brand stands out in a crowded wellness category is its origin story.
Forme began after its founder, an orthopedic surgeon, watched his mother experience significant posture changes and lung compression during her cancer journey. He wanted to create something that could help encourage better alignment through comfortable, everyday wear rather than restrictive medical-looking devices.
That mission eventually evolved into Forme's current lineup of smart apparel designed to provide real-time posture awareness throughout the day.
It's also earned a following among athletes, healthcare professionals, performers, executives and wellness-focused consumers looking for ways to support how they move, work, recover and age.
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This article originally appeared on USA TODAY: It started with Taylor Swift. Now everyone wants this posture bra
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