Trader Joe'shas added yet another colorful tote to its ever-growing collection.
The California-based grocer released a lime-green version of its 8-gallon insulated tote bagat the top of the month, and fans are already raving.
"Oh my GOD this is stunning," a Reddit user wrote in the comments of an Aug. 5 post. "I have the Emerald green one and thought that was going to be as good as it gets for green bags….eek! Hope my store in the Seattle area has it when I go tomorrow!"
Another added: "WHAT?!? I can't hear you over that color!"
The latest drop comes nearly a month after the chain told USA TODAY that it was "working on a new plan" for its next tote bag release. "We had a plan, shared it with our Crew Members, and the plan changed," Rohde told the Asbury
Park Press, part of the USA TODAY Network.
Trader Joe's dropping new bag 'just for the summer'
Dubbed the "Lime Green Insulated Bag," the "lovely, electrifying" new addition will be around "just for the summer," a detail confirmed by Trader Joe's public relations manager Nakia Rohde.
"We plan to have this color in stores for a couple of months," Rohde said. "It is a limited-time product; customers should inquire with Crew at their neighborhood Trader Joe’s store if they have questions about any product’s availability."
The hype (and cult-like following) surrounding Trader Joe's totes dates back to March 2024, when the accessory became so popular that customers waited in long lines and sometimes fought each other to get their hands on them.
Trader Joe's dropped a "new" version of the bag every couple of months in just about every shade or size you could think of. And customers are still eating it up, showing up and snatching them up almost as quickly as Trader Joe's can stock them.
The online chatter about the bags themselves hasn't died down either; whether a new version of the tote has been spotted, or whether a specific location has restocked the bag, the flames are still being stoked.
This article originally appeared on USA TODAY: Trader Joe's launches 'lovely, electrifying' lime green insulated bag
