Cup Noodles is giving its instant noodles a Halloween makeover with a limited-edition flavor that changes color when prepared.
Cup Noodles Vampire Noodles turn blood red after hot water is added, thanks to natural beet coloring, according to Nissin Foods, the company behind the brand.
If blood-red instant noodles are something you'd die for, there's also a casket for that. The launch includes an unusual collaboration: a custom Titan Casket inspired by the new noodles.
Here's how to buy both the noodles and the casket.
Vampire Noodles price, where to buy them
The new variety of Cup Noodles features a hot garlic flavor paired with savory chicken umami. It is now available for $1.18 exclusively at Walmart stores nationwide, while supplies last.
Cup Noodles teams up with Titan Casket
Cup Noodles partnered with Titan Casket to create
a limited-edition Vampire Noodles-themed casket.
The casket has a deep maroon, high-gloss exterior and features the Cup Noodles emblem with a blood-drip design across the top.
Inside, the phrase "It's to die for" is embroidered on the head panel and framed in black crushed velvet.
Nissin Foods said the design draws on vampire lore and the blood-red appearance of the noodles.
How to get the casket
Fans can enter a sweepstakes through Cup Noodles' Instagram and TikTok accounts for a chance to win the custom casket.
The casket is also available to purchase from Titan Casket for $3,999.
"Halloween is the perfect moment to create something unexpected, and Vampire Noodles does exactly that," Priscila Stanton, senior vice president of marketing at Nissin Foods, said in the company's news release.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com, or on X @athompsonUSAT
This article originally appeared on USA TODAY: Cup Noodles has a bloody new flavor. And a casket
