Apple TV announced a new heist drama coming this fall, and social media hilariously reacted to the release date.
On Wednesday, Aug. 26, the streamer shared a teaser for "12 12 12" starring Anthony Mackie and Jamie Dornan, with the caption, "12 months to plan. 12 hours to execute. 12 days to make it out alive."
It's set to premiere on Nov. 13. Due to the show's premise, the date didn't sit right with many X users.
"Choosing November 13 is either excellent ragebait or brilliant marketing. Maybe both," one person wrote.
Another said, "Delay it until 12/12. Idc I'll wait." Someone else chimed in, "A series called 12 12 12 not being released on 12/12 is
wild."
"How are you gonna place all this significance on the number 12 and then release it on 11/13. Fire the marketing team," a person added.
What is '12 12 12' about?
The show follows a disgraced FBI agent, played by Mackie, and a criminal, portrayed by Dornan, who "play a zero-sum game of cat and mouse across Europe," according to Apple TV's description. "At the center of it all is the daring, epic raid on a bank vault deep beneath the streets of Zurich."
How many episodes will be released?
The season consists of eight episodes. The first two episodes will be released on Nov. 13, and then the remaining episodes will be released on Fridays until Dec. 25.
Watch the '12 12 12' teaser
'12 12 12' cast
- Anthony Mackie
- Jamie Dornan
- Jack Kesy
- Agathe Rousselle
- Sallie Harmsen
- José Garcia
- Kali Reis
Taylor Ardrey is a news reporter for USA TODAY. You can reach her at tardrey@usatodayco.com.
This article originally appeared on USA TODAY: Apple TV's '12 12 12' premieres on Nov. 13. The internet is confused
