It's official: Olivia Rodrigo is getting her very own Baja Blast.
Taco Bellis partnering with the "Drop Dead" singer to bring You Seem Pretty Pink for a Baja Blast— a pretty pink take on the iconic drink — to life.
Set to roll out at restaurants nationwide Sept. 24, the limited-edition drink blends the signature tropical lime taste of Mountain Dew Baja Blast with the refreshing flavor of pink lemonade, "creating a vibrant pink twist inspired by her new musical era."
According to Taco Bell, the collaboration extends beyond the beverage, with a playful name inspired by Rodrigo's new album “You Seem Pretty Sad for a Girl So in Love” and the custom packaging designed to capture "her unmistakable aesthetic."
You Seem Pretty Pink for a Baja Blast debuts
exclusively at Live Más Cafés on Aug. 29, the same day Rodrigo's all-women music festival Daisy Chain Fields is set to kick off in Irvine, California. Limited-edition merchandise, immersive fan experiences and a first-of-its-kind activation for You Seem Pretty Pink for a Baja Blast will be available at the festival.
"One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real," Rodrigo said. "I'm so excited for everyone to try it at Daisy Chain Fields and at Live Más Café in just a few days!"
Here's everything we know about the You Seem Pretty Pink for a Baja Blast drink.
You Seem Pretty Pink for a Baja Blast coming soon
The release of the You Seem Pretty Pink for a Baja Blast drink is right around the corner, at least it is for customers who make the trek to their local Live Más Café for a first sip Aug. 29.
The Live Más Café in Irvine will turn into the "ultimate destination" for fans to experience the collaboration. The You Seem Pretty Pink for a Baja Blast Freeze, a frozen version of the drink, will only be available for purchase at the cafés.
Live Más Café customers in select markets will be entered into a giveaway for the chance to win a free personalized sticker or tote bag with a qualifying purchase. Taco Bell will also bring the Pretty Pink Baja Blast drink to festivalgoers through an immersive experience at the grounds.
According to the chain, it plans to celebrate the nationwide launch with the Taco Bell x Pretty Pink Picnic Kit Tuesday Drops Sweepstakes, an offer exclusively available to Taco Bell Rewards members, on Sept. 29.
Rewards members can enter for a chance to redeem a limited-edition Pretty Pink Picnic Kit, which features a You Seem Pretty Pink for a Baja Blast blanket and basket.
This article originally appeared on USA TODAY: Taco Bell is dropping a pink Baja Blast thanks to Olivia Rodrigo
