The restaurant chain Chili's is debuting its new clothing line, the Suburban Collection.
"Streetwear has dominated mainstream fashion for years, but now we're starting to see suburbanwear have its moment as more consumers are drawn to relaxed, comfort-first fits," Jesse Johnson, Chili's vice president of marketing, said in a statement. "For decades, Chili's has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection."
The collection includes rugby shirts, hoodies, jerseys, stickers, baseball caps, cropped tops, jewelry and more.
Some merch is inspired by its popular menu items while others don the chain's iconic chili pepper logo. Here's what to know to know if
you want to shop the collection.
What is included in the collection?
The collection includes multiple tops and accessories, such as a 14-carat gold-plated necklace with a pendant that says "margs," according to a news release emailed to USA TODAY.
The collection also includes the following:
- Vintage Rugby Shirts ($50): Comes in either red and green, in sizes small to 3X. The shirt has a white collar, long sleeves and in striped. In the center of the shirt, it says "Chili's Grill & Bar" and the black outline of the restaurant chain's logo.
- Chenille Pepper Hoodies ($60): Available red, green and white in sizes randing from small to 3X. In the middle of the shirt is a textured patch that says "Chjili's" and an embroidered pepper on the sleeve.
- Varsity Jerseys ($35): Available in green or white from sizes Small to 3X. The shirt slightly cropped and is made out of a jersey material. Like the rugby shirt, the jersey also has a decal that says "Chili's Grill & Bar."
- Suburban Tees ($30): The shirts, made from 100% cotton, are available in cuts that are either oversized or cropped and come in sizes Small to 3X. The Chili's logo sits in the center of the shirt.
- Cropped Cheese Pull Quarter Zip ($55): The cropped pullover is designed to turn "your arms into a cheese pull," according to Chili's website. A white stripe across the green pullover connects the cuffs of these sleeves, which are brown. In the middle, it says "Chili's."
- Chili’s Logo Hat ($30): A baseball cap with a 3D Chili's logo on the front. The cap is white, while the brim is green.
- Cheese Pull Hat ($30): A baseball cap with a mozzarella cheese pull design embroidered on the front. The hat comes in green.
The collection also includes accessories, like 14k gold-plated "Margs" or "Baby Backs" necklaces, which both retail for $30, as well as bumper stickers, a keychain and regular stickers.
Where to purchase Chili's 'Suburban Collection'
The collection became available for purchase starting Sept. 30 on WelcomeToChilis.com. Good news is many items in the collection have not sold out.
Not Chili's first clothing collection
This is not Chili's only clothing line.
On the same website where you can purchase the Suburban Collection, you can also purchase the restaurant chain's other clothing lines:
- The "Heritage Collection," which includes T-shirts that highlight different cities and Chili's locations.
- The "Margarita of the Month Club," which is a nod to Chili's ever-changing Margarita of the Month. The Collection includes hats, crewneck sweaters and more in green, pink and white.
Chili's rises in popularity with Gen Z
The new collection comes as Chili's continues to gain popularity with Gen Z, according to a recent ranking. A YouGov poll found it was the most popular casual dining restaurant among the generation, which includes people aged 18 to 29.
Viral videos on TikTok have helped boost Chili's popularity among younger generations. Even videos of content creators eating mozzarella sticks and creating "cheese pulls" have also gone viral in recent years.
Chili's has also leaned into the latest trends, movies and shows that are popular with Gen Z. When "Wicked 2" came out in November 2025, the restaurant's $6 Monthly Margaritas were inspired by the movie's leading duo, Galinda and Elphaba.
The cocktails were green and pink and dubbed "The Witches Brew Marg" and "The Good Witch Marg," with swizzle sticks that included a witch hat and broomstick and another that resembled Galinda's magic wand.
In July 2026, Chili's debuted it's Bombshell Marg, inspired by the hit reality TV show, Love Island. The drink featured a swizzle stick that, on one end, said "O.G." and on the other end was "Bombshell."
The drinks went viral online, with many people posting videos and photos.
What's next for Chili's?
The brand has seen growth in recent years and is continuing to expand. Brinker International, Chili’s parent company, says it is planning to add 20 to 30 restaurants a year through fiscal 2029.
This comes as the chain is remodeling certain existing restaurants to give them a 1990s vibe.
Contributing: Greta Cross, Amaris Encinas, Anthony Thompson; USA TODAY
Julia Gomez is a Trending reporter for USA TODAY and covers space phenomena, scientific studies and natural disasters. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at jgomez@gannett.com
This article originally appeared on USA TODAY: Chili's serves up new merch with nods to cheese pulls, margs
