LOS ANGELES — Jay-Z had a message for fans during his final 30th anniversary concert in Los Angeles: question everything.
The 25-time Grammy winner kicked off the last show of of his "Jay-Z 30" concert series on Oct. 24 at SoFi Stadium in Los Angeles. During the high-powered set, he brought out special guests Too Short, Dr. Dre and Snoop Dogg.
Before ending the show, he told the crowd, "I have an important message for y'all." He urged fans to stay aware of what is happening in the world and think critically about the information they consume. He said it was particularly critical in the age of artificial intelligence.
"You gotta be very aware of what’s going on in the world. People will tell you that nobody was in here tonight but you got eyes.
You can see. People will tell you that the music wasn't great, but you got you ears. You gotta understand. You gotta question everything," he said.
Jay- Z’s message at the LA finale:
— King Kendrick (@missprivelove) October 25, 2026
“…It’s mimicking you now, it’s mimicking us. We got real intelligence not artificial intelligence. We feel. This concert tonight, we felt. When Snoop and Dre came out, we felt that shit correct? too Short. Bay Area. Make sure you question… pic.twitter.com/XQku0zwk2Z
Jay-Z reflected on how propaganda has long shaped public perception, warning that advances in technology have made it increasingly difficult to distinguish what is real from AI-generated content.
"It's been going on forever. We call it propaganda before," he said, referring to how technology has changed the landscape. “But now, the technology is caught up and people can trick."
He also pointed to the energy inside the stadium as something fans could experience for themselves. He encouraged fans to trust what they see and feel rather than simply accept what they are told or are seeing online.
"Question everything, especially in this day and age," he said ending his message. "They'll tell you that Jigga ain't Jigga. Hov is m******g Hov. Peace and love, Los Angeles. I love you!"
The string of shows commemorates the 30th anniversary of his debut album, "Reasonable Doubt," released on June 25, 1996. Earlier this year he also celebrated the 25th anniversary of his sixth studio album, "The Blueprint," released Sept. 11, 2001.
A day prior, Jay-Z delivered his first 30th anniversary show at SoFi Stadiumwith surprise performances. John Legend, DJ Khaled, Scarface and Jay-Z's daughter Blue Ivy Carter were among those to hit the stage with the rap titan.
Jay-Z, who recently premiered his "Jay-Z in 8" HBO docuserieson Sept. 13, performed in Paris on Sept. 10, more than a month ago. The Paris show was preceded by two shows in London.
The "I Know" rapper first kicked off his anniversary concert series with three massive hometown shows in New York in the summer.
The rap giant took to the stage at Yankee Stadium in the Bronx on July 10 to celebrate "Reasonable Doubt." During the show, his eldest daughter, Blue Ivy, and wife Beyoncé made surprise appearances. On July 11, Jay-Z commemorated his album "The Blueprint," bringing out more special guests onstage, including Eminem, Slick Rick and Pharrell Williams.
His last "EXTRA INNINGS" show took place on Sunday, July 12, combining both shows into a star-studded concert featuring surprise appearances from Rihanna, Swizz Beatz, Jeezy, Beyoncé, Fat Joe and others.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
This article originally appeared on Nashville Tennessean: Jay-Z urges fans to 'question everything' during Los Angeles show
