Apple will announce several new products on Wednesday afternoon, with many users crossing their fingers for the first foldable iPhone.
Apple's "Surprise and Shine" event kicks off at 1 p.m. ET at Apple Park in Cupertino, California. The keynote will be available for streaming on the Apple website and Apple TV app.
Apple has not teased what products will be announced during its big event, but tech experts are hopeful for the release of the iPhone Ultra, the first foldable iPhone.
The event comes a week after longtime executive John Ternus took over as the tech giant's CEO on Sept. 1, succeeding Tim Cook, who announced he was stepping down in April.
Apple event comes days after Lake Ontario name change
10:13 AM ET, September 9 2026, James PowelThe Apple event comes days after Apple Maps changed the name from Lake Ontario to Lake America, following
an executive order from President Donald Trump.
The app shows Lake Ontario for users in Canada, Lake America in the United States, and both names for international users, according to Bloomberg. The company told Reuters that their update followed change to the body of water’s name in the U.S. Geographic Names Information System.
By comparison, Apple Maps opted to swap the name of the body of water formerly known as the Gulf of Mexico to the Gulf of America after Trump's push in early 2025.
USA TODAY reached out to Apple multiple times before the change and has done so again following the rollout.
The change occurred on the first day of CEO John Ternus' tenure at the top of the Silicon Valley giant.
Rumors of foldable iPhone follow Samsung's latest release
10:01 AM ET, September 9 2026, Greta CrossTech experts and Apple users are hopeful that Apple will announce the first foldable iPhone on Wednesday, about a month and a half after Samsung released its newest foldable smartphone.
In July, Samsung announced the release of the Galaxy Z Fold8. Folding vertically like a book, the smartphone is the latest of Samsung's foldable series. When folded, the Galaxy Z Fold8 provides a traditional smartphone experience for messaging and scrolling. When unfolded, the phone acts more like a tablet, ideal for gaming and watching videos.
Available in graphite, cream, lavender and pistachio, the Galaxy Z Fold8 starts at $1,899.99.
This article originally appeared on USA TODAY: Apple expected to unveil new iPhone at today's keynote event: Live updates
