Aura has introduced Parker, a new special-edition digital picture frame designed to make sharing family memories easier ahead of the holiday gifting season.

Parker joins Aura's lineup with the lowest price for Costco shoppers while offering a higher-resolution display than the company's best-selling Carver frame.
For many families, digital picture frames provide a simple way to keep recent photos visible instead of storing them on smartphones. Aura's latest model is aimed at parents documenting milestones with young children, as well as grandparents and relatives who live far away and want an easy way to stay connected through shared photos.
Parker is priced at $99.99 through Costco and Costco.com thanks to a $30 member-exclusive discount.
A new frame built for smartphone photos
Aura's Parker frame features a 10.2-inch HD anti-glare display with a 4:3 aspect ratio, matching the format used by most smartphone cameras. That allows photos to fill more of the screen without excessive cropping.

The frame offers a resolution of 1280 x 960 with approximately 1.23 million pixels. According to the brand, that equals roughly 20% more pixels than Aura's Carver frame, helping faces, details and text appear sharper.
Parker also supports both portrait and landscape orientations, allowing users to display the frame on a shelf, mantel or desk without changing devices.
The frame is available in two finishes: Reeded Slate and Reeded Limestone. Its reeded bezel design takes inspiration from architectural stone textures.
A tabletop stand is included.
Find the Aura Parker at Costco
Why shoppers may prefer Aura over other digital photo frames
One of Aura's biggest advantages is its subscription-free setup. Users can send unlimited photos and videos to the frame through the free Aura app.
The system also supports photo imports from iCloud, Google Photos and text messaging features that allow pictures to be sent directly to a frame.
Aura says users can invite family members and friends to contribute photos, making the frame a personalized gift that can be preloaded with memories before it is given.
Additional features include:
- An ambient light sensor that automatically adjusts brightness throughout the day.
- Automatic nighttime shutoff capabilities.
- Setup and device management through the Aura app.
- Unlimited photo and video sharing without ongoing subscription fees.
Where to buy the Aura Parker frame
Parker is available now in Costco stores nationwide, through costco.com and through auraframes.com.
For shoppers searching for a digital picture frame before the holidays, Costco currently offers the lowest advertised price on the new model at $99.99, compared with $199 through Aura's website.
Save $30 at Costco now
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This article originally appeared on USA TODAY: Aura's new digital frame is cheapest for Costco shoppers
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