What is the story about?
Credit-focused fintech platform ZET has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP), enabling it to enter the Unified Payments Interface (UPI) ecosystem.
Following the approval, the company has launched ZET UPI, allowing users to make UPI payments using RuPay credit cards issued through its platform. The feature enables credit card-linked UPI transactions, extending card-based credit usage to routine, low-value payments typically made via UPI.
ZET said the integration leverages RuPay’s UPI-on-credit-card framework, which allows users to route UPI payments through a credit line rather than a linked bank account. The company’s UPI offering is powered by Juspay’s technology stack and supported through a banking partnership with RBL Bank.
With the launch, ZET credit card users with an active subscription plan are eligible for cashback benefits on UPI transactions, in addition to existing card-linked rewards. The company did not disclose expected transaction volumes or timelines for wider rollout.
The move comes amid growing efforts by fintech firms to combine digital payments with credit-building tools, particularly for first-time borrowers and users with limited credit history. ZET has positioned its platform around secured credit cards as a means to help credit-invisible users establish and improve their credit scores through regular usage and repayment behaviour.
Following the approval, the company has launched ZET UPI, allowing users to make UPI payments using RuPay credit cards issued through its platform. The feature enables credit card-linked UPI transactions, extending card-based credit usage to routine, low-value payments typically made via UPI.
ZET said the integration leverages RuPay’s UPI-on-credit-card framework, which allows users to route UPI payments through a credit line rather than a linked bank account. The company’s UPI offering is powered by Juspay’s technology stack and supported through a banking partnership with RBL Bank.
With the launch, ZET credit card users with an active subscription plan are eligible for cashback benefits on UPI transactions, in addition to existing card-linked rewards. The company did not disclose expected transaction volumes or timelines for wider rollout.
The move comes amid growing efforts by fintech firms to combine digital payments with credit-building tools, particularly for first-time borrowers and users with limited credit history. ZET has positioned its platform around secured credit cards as a means to help credit-invisible users establish and improve their credit scores through regular usage and repayment behaviour.
