“India’s young population will shape the country’s economic future, yet insurance adoption among first-time earners remains disproportionately low,” said Rohit Boda, Group Managing Director, J B Boda Group and Chairman, 0910 Holdings.
He noted that early adulthood is marked by career volatility and lifestyle-related health risks, making insurance most relevant at this stage.
According to him, younger individuals can secure life and health cover at relatively low premiums, locking in long-term affordability while protecting savings from medical or income shocks.
Health insurers echo the importance of starting early.
“Buying health insurance at a young age is not just about immediate protection—it’s about building long-term financial and health security,” said Vineet Gupta, Head – Product Development, ManipalCigna Health Insurance.
He said early purchase helps lock in lower premiums, complete waiting periods in advance, and access wider coverage, while encouraging preventive care and wellness habits.
Life insurers also stress that early protection supports long-term goals. “For young professionals, life insurance isn’t just about protection; it’s about building a foundation for future aspirations,” said Madhu Burugupalli, Head – Product Management & Strategy, Bajaj Life Insurance.
She added that term insurance offers high life cover at affordable costs when purchased early, while add-ons can address health and wellness needs as responsibilities grow.
With insurers designing products for younger customers, several plans specifically target early earners by combining protection with wellness and lifestyle benefits.
Youth-focused insurance products
| Insurer | Product | Key features for youth |
| ManipalCigna Health Insurance | ManipalCigna Sarvah | Customisable benefits, cumulative bonuses, long-term coverage |
| ManipalCigna Health Insurance | ManipalCigna Lifetime Health | Higher sum insured options for future-ready protection |
| Aditya Birla Health Insurance | Activ Fit | Fitness-linked rewards, early-bird discounts, mental health and maternity benefits |
| Aditya Birla Health Insurance | Activ One VYTL | Comprehensive health cover, OPD and mental health benefits, wellness ecosystem with premium rewards |
| Bajaj Life Insurance | Bajaj Life Care Plus Rider | Covers consultations, diagnostics, preventive care and wellness services |
| Bajaj Life Insurance | Bajaj Life Superwoman | Life cover with women-specific critical illness cover and health management benefits |
With digital lifestyles increasing exposure to online risks, experts also point to the growing relevance of cyber insurance for young professionals, offering protection against fraud and identity theft.
