July 31 (Reuters) - FIFA said on Friday it will not proceed with its proposal to sell a piece of its business empire to outside investors after the project was met with fierce resistance from some of its member associations.
FIFA's plan was to raise up to $4.2 billion by selling about a 20% stake in a new unit that would run FIFA events including the World Cup, valuing it at $20 billion.
The proposal, first announced on Tuesday, was strongly opposed by European soccer's governing body, UEFA, which
threatened a boycott and accused FIFA of putting the sport's "soul" up for sale.
"Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place," FIFA President Gianni Infantino said in a statement.
"Our purpose has always been - and will always be - to unite and improve. As a result, this proposal will not proceed."
Earlier on Friday, Infantino's senior adviser Carlos Cordeiro resigned with immediate effect, calling the plan "a bad deal for football".
FIFA's Chief Operating Officer Kevin Lamour said staff were "deceived" by Infantino, describing the proposal as a "project of one person".
British Prime Minister Andy Burnham, meanwhile, told reporters on Friday that Infantino was "the wrong man to lead the organisation".
(Reporting by Ian Ransom, Aadi Nair and Rohith Nair; Additional reporting by Lucy Thomson, Nick Mulvenney, Kuba Stezycki, Stine Jacobsen, Janina Nuno Rios and Rory Carroll; Editing by Ken Ferris and Rosalba O'Brien)
