By Chris Kirkham and Norihiko Shirouzu
AUSTIN, Texas, Sept 3 (Reuters) - Tesla said on Thursday it was offering rides in "limited areas of Austin, Texas" in its two-seater Cybercab, a vehicle without a steering wheel or pedals, which CEO Elon Musk has said is key to transforming the company into a dominant force in driverless vehicles.
The electric-vehicle maker in recent weeks has been promoting what it called an exclusive "Cybercab launch event" in Austin, scheduled for Thursday. As of Thursday evening,
Tesla had posted no live footage of an event and there were no public remarks from Musk or other Tesla executives.
The electric-vehicle maker has a limited robotaxi ride-hailing service with a network of autonomous Model Ys, some with human safety monitors and some without. Over time, it intends to make the no-steering-wheel Cybercab the main driverless vehicle model operating within a larger robotaxi network.
Tesla updated its robotaxi website on Thursday with additional details about the Cybercab, including the information that rides in the model were available only in some parts of Austin. Tesla did not specify whether it would charge for Cybercabs or if anyone using its app in Austin could secure a ride.
Several Tesla investors and social media personalities came to Austin for the event, posting videos of themselves in the gold cars and adding that they would not be allowed to post during the presentation on Thursday evening.
Musk has promised for years that driverless Teslas are imminent, including at a Cybercab unveiling in October 2024 at a Los Angeles-area movie studio, but Tesla's robotaxi rollout has fallen short of his targets, and some analysts in recent months have flagged the slower-than-expected growth.
Tesla put out a promotional video on social media platform X on Thursday afternoon ahead of the event, with the caption: "The future has arrived in Austin."
In a video showing the gold vehicle opening its butterfly doors, Musk calls it "the first car that is specifically built for unsupervised full self-driving." The video shows passengers conversing in the two-seater vehicle, with no steering wheel or pedals, while another scene shows a person reading a book.
MARKET VALUE UNDERPINNED BY ROBOTAXI AMBITIONS
Since launching a small pilot in Austin in June 2025, Tesla has expanded its robotaxi service to a handful of other cities in Texas and Florida. Service is often limited to outlying areas that are simpler to navigate than urban centers.
Analysts and investors see driverless vehicles as key to Tesla's future and a central underpinning of its $1.4 trillion market value, far higher than any other automaker. Tesla's core electric-vehicle business faces intense pressure from global competition, particularly Chinese EV makers.
Musk has said the Cybercab will eventually be Tesla's largest-volume vehicle, supplying a global network of robotaxis and allowing individual owners to add or remove their vehicles from a Tesla-managed driverless ride-hailing fleet when they are not using the cars. Tesla said production began in April 2026, though Musk cautioned in April that initial production "will be very slow."
REGULATORY HURDLES LIMIT DEPLOYMENT
It is unclear how quickly Tesla will be able to deploy the vehicles.
Federal regulations limit the number of vehicles any manufacturer can sell without a steering wheel and pedals. Manufacturers can deploy an unlimited number of such vehicles for testing, but that would limit Tesla's ability to collect fares.
In California, a key market, Tesla does not have permits to operate a robotaxi service or to test driverless vehicles without a safety driver who can take over in the front seat.
In July 2025, Musk said the company's robotaxi network would expand at a "hyper-exponential rate" and be available to half the population of the U.S. by the end of 2025.
Those predictions didn't pan out, and Musk and his executives have struck a more cautious tone in recent months, saying the company is taking a careful approach to avoid injuries or fatalities.
REAL-WORLD TESTING REVEALS SERVICE GAPS
Reuters tested out the robotaxi service in the weeks after the Dallas and Houston launches earlier this year and found long wait times, with sometimes no availability at all.
On three occasions when a reporter managed to get a ride in Dallas, the robotaxi would not drop him at his downtown destination within Tesla's advertised service area. Each time, it left him about a 15-minute walk away. Tesla did not respond to requests for comment about the service issues.
Tesla had 420 autonomous vehicles registered in Texas as of Wednesday evening, according to state records, including 45 Cybercab vehicles. Earlier on Wednesday, state records showed Tesla had registered 314 vehicles. Alphabet's Waymo, the current U.S. leader in driverless taxis, has 988 vehicles registered in the state.
(Reporting by Chris Kirkham in Los Angeles and Norihiko Shirouzu in Austin, Texas; Additional reporting by Akash Sriram in Bengaluru; Editing by Devika Syamnath, Peter Henderson and Matthew Lewis)
