The frosting-heavy specialty cookie craze is crumbling and Palm Beach County is feeling the effects.
Crumbl Cookies is closing underperforming stores amid declining sales and dwindling demand for their pricey, sugary desserts. It closed its Jupiter store in 2025, but Crumbl still has five shops in Palm Beach County: in Boca Raton, Boynton Beach, Palm Beach Gardens and West Palm Beach, according to its website. More Crumbl locations have recently closed in Florida.
The cookie and dessert franchise went viral for its unique, colorful, flavorful, Instagram and TikTok-friendly creations, expanding to more than 1,100 locations in five years. Last year, the Utah-based chain said it planned to keep going.
“We have no plans for growth to stop and will
be opening many more stores in both the United States and Canada in 2026,” Rhonda Bromley, Crumbl’s VP of public relations, told Fast Company in 2025. But the chain was already closing some underperforming stores, and an unflattering Bloomberg Businessweek story was enough to trigger social media rumors of chocolate chip doom.
Crumbl co-founder Sawyer Hemsley even posted to TikTok to explain that they weren't going anywhere. "We're excited for what's ahead, and honestly, we're just getting started," he said.
However, Hemsley and co-founder Jason McGowan stepped down from their roles in May, and Entrepreneur reported that August sales were 70% lower than the previous two years, with 57 store closures this year and company layoffs.
Experts say luxury cookies are a faddish splurge more than a regular thing, and inflation is causing all Americans to re-evaluate whether they want to spend $5 on a single specialty cookie, no matter how cool it is. The rise in diet GLP-1 medications hasn't helped, either.
Crumbl wasn't alone. Chip City Cookies closed their last location on Oct. 9, including the Delray Beach location at 302 E. Atlantic Ave
"It's not surprising at all that the cookie bubble is bursting. We see this over and over again: when a specific restaurant concept gets hot, a bunch of locations and brands start to flood the market," said Mike Kostyo, the vice president of food and beverage consultancy Menu Matters and an expert in the food industry trends field for over a decade. "The same thing happened with pizza fast casuals, poke chains, dirty soda brands, cupcake bakeries, and frozen yogurt operators."
Which Crumbl Cookies locations have closed in Florida?
The company has not released a list. However, some of the locations listed in media reports and the fansite Crumbl Cookie Flavors include:
- Casselberry, 3405 S U.S. Highway 17-92, closed in May
- Jupiter, 1695 W Indiantown Road Suite 22-23, closed in 2025
- Melbourne, 3000 N Lake Washington Road, closed in October
- Niceville, 1552 E John Sims Parkway, closed in June
- Tallahassee:
- Florida State University on West Tennessee Street, closed in January
- 6668 Thomasville Road, Suite 14, closed in July
- Westchase, closed in August
- Winter Springs, closed in August
What is Crumbl Cookies?
Crumbl Cookies is famous for large cookies with unique flavors and a heavy social media presence. Co-founders Jason McGowan and Sawyer Hemsley teamed up in 2017 on a "quest to bake the perfect chocolate chip cookie" and opened the company's first location in Logan, Utah, according to the Crumbl website.
Where are Crumbl Cookies located in Palm Beach County?
- West Palm Beach: located at 721 Village Blvd ste 107B
- Boynton Beach: located at 8855 Boynton Beach Blvd Ste 330
- Delray Beach: located at 1911 S Federal Hwy Suite 214, Delray Beach
- Palm Beach Gardens has two locations: 5240 Donald Ross Rd Ste 105; 3333 Northlake Blvd Ste 4
- Boca Raton: located at 2200 Glades Rd Ste 508 Suite 508, Boca Raton
Where can I still find a Crumbl Cookies near me in Florida?
The Crumbl Cookies website lists 71 Florida locations as of Oct. 13. Find one near you at crumblcookies.com/stores/fl.
C. A. Bridges is a journalist for the USA TODAY Network-Florida's service journalism Connect team. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY.
Maya Washburn is a Trending News Reporter for The Palm Beach Post, part of the USA TODAY Florida-Network. Reach her at mwashburn@pbpost.com. Support local journalism: Subscribe today.
This article originally appeared on Palm Beach Post: Crumbl Cookies is closing stores. Are any in Palm Beach County?
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