"The U" is partnering with the swoosh.
According to a report from the Miami Herald, citing sources close to the situation, the University of Miami and sports apparel giant Nike are entering into a landmark agreement that will pay more than $200 million to the Hurricanes over the course of 10 years – a little more than $20 million per year.
Per the Herald, two thirds of the payment will come in the form of cash allocation, while the rest of the value comes from the provided Nike apparel the Hurricanes will wear in their athletic competitions.
Miami did not return a request for comment from USA TODAY Sports at the time this story published.
Miami currently has
a 12-year deal in place with Adidas, which expires in June 2027, that pays the university $6.5 million per year (not including apparel and footwear, per the Herald). The Hurricanes reportedly "would have been fine with Adidas matching Nike's offer."
The Hurricanes' increased revenue will reportedly go toward costs of maintaining the athletic department; NIL money; and, potentially, an on-campus football office building.
Miami's reported move to Nike comes amid a resurgence in the football program amid the 12-team College Football Playoff era. The two previously had partnered from 1987 through 2015, when the Hurricanes won four of their five national championships in football. The lone exception is the 1983 national champion Hurricanes.
The program is still searching for its first title since the famed 2001 championship team, having reached the national championship game twice since then. Miami lost to Ohio State in 2022 and, more recently, Indiana in 2025.
The football team will begin wearing Nike gear beginning in the 2027 college football season.
This article originally appeared on Palm Beach Post: Miami, Nike reportedly agree to landmark deal, ending Hurricanes' Adidas run
