Starbucks is rolling out a new collectible cup that could become the chain’s next viral hit, following the popularity of its Bearista cups.
The new Snoopy Glass Cold Cup, inspired by the classic “Peanuts” special “It’s the Great Pumpkin, Charlie Brown,” is being released Tuesday, Sept. 15. The cup features Snoopy wearing a scarf, while the lid is shaped like a cozy beanie, giving the seasonal drinkware a distinctly fall-inspired look.
The cup is part of a limited-edition collection which includes 10 items featuring drinkware and accessories, such as a mini tote bag, a bag charm, enamel pins and more, plus a plush toy.
“Connection is huge across the Peanuts brand, it just invokes such a sense of nostalgia,” said Christine Grennan, who led the collaboration
for Starbucks. “And I think the same is true with Pumpkin Spice Latte, remembering that first sip of PSL with friends. All of those feelings are very naturally intertwined with Peanuts.”
When will the Starbucks Snoopy Cup go on sale?
The collection will be released on Tuesday, Sept. 15, coinciding with the 60th anniversary of the holiday special.
Where to purchase the Starbucks x 'Peanuts' collection
The collection will be sold at participating Starbucks locations worldwide and will be available for a limited time while supplies last, according to a Starbucks news release. Availability may vary by location.
The collection will also be available on Starbucks ' online merch store, Starbucks Shop, for Starbucks Rewards members in the United States, a Starbucks representative confirmed to USA TODAY.
USA TODAY contributed to this story.
Natassia Paloma may be reached at npaloma@gannett.com, @NatassiaPaloma on X, natassia_paloma on Instagram, and Natassia Paloma on Facebook.
This article originally appeared on El Paso Times: Starbucks releases Snoopy Cup. How to buy before they're gone
