Ford Motor Co. plans to officially reveal its new all-electric midsize pickup Fathom by year-end, but until then, CEO Jim Farley is teasing car buyers with peeks at it.
On Sept. 1, Farley shared two posts on his X account showing a few photos and a video of the midsize truck on the streets of Las Vegas.
Farley wrote on his X account: "The team was out in the desert doing hot weather testing on the new Ford Fathom and took a detour through Las Vegas to share the new name. Our new midsize electric truck. Coming 2027."
The Fathom trucks shown in the video and photos are covered in camouflage and are likely prototypes, given that Ford will not reveal the actual vehicle until later this year. But as the Detroit Free Press first reported in June, camouflaged
prototypes of the truck were being tested on streets across the United States.
Farley, who has a background in marketing and was previously Ford's head of marketing before becoming CEO in Oct. 2020, shared the photos to keep the buzz buzzing on this very important vehicle for the Dearborn-based automaker.
Ford is betting its future electric vehicle strategy on the Fathom and the family of EVs to follow it. As the Detroit Free Press reported, Ford told its dealers recently at a meeting in Las Vegas that the company plans to eventually offer five vehicles on the new Universal Electric Vehicle platform at Louisville Assembly Plant in Kentucky.
The UEV production process uses fewer parts and Ford has said the innovative "assembly tree" styleof building the vehicles will enable Ford to get better economies of scale and thereby offer EVs at more affordable prices.
Last fall, Ford announced it would shift its product plans away from higher-cost EVs to offer more affordable EVs and hybrid and gasoline models.
The automaker's EV unit, called Model e, has never been profitable; in fact it's been losing billions in the last few years. In 2025, Ford reported a $4.8 billion operating loss in Model e. Ford anticipates additional losses between $4 billion and $4.5 billion this year. But the automaker is banking on the Fathom and other EVs from the new UEV platform to help stop the bleeding. Ford has said it expects to break even in its EV unit in 2029.
The Fathom
This midsize all-electric pickup is the first product designed by Ford's "Skunk Works" team at the automaker's secretive Electric Vehicle Development Center (EVDC) in Long Beach, California.
This isn't the first time Ford has teased images of the Fathom. In July, the Detroit Free Press reported that Ford released some photos and a video with peeks at the truck in testing including, a video of Chris Kirkland, Ford's senior vehicle software specialist, talking about the winter testing for the new pickup in northern Michigan.
On Aug. 6, Ford revealed the name Fathom and said it will start at $29,945, that includes the $1,595 delivery fee. Fathom is expected to start production in 2027 with pre-orders starting in early 2027. Ford said customers can get information on the vehicle and how to order it at www.ford.com/electric/fathom.
Ford has said the midsize pickup is expected to have more passenger volume than a Toyota RAV4, with a large, high-resolution touch screen, bidirectional power capability, digital key, as well as a frunk — a trunk that is in the front part of the vehicle. The Fathom will have a truck bed for added cargo and seat five adults.
As the Detroit Free Press reported last month, Ford will be the first automaker to offer Apple Maps directly embedded in vehicles and Fathom will be the first car to get it. Every Fathom will also have Ford's hands-free driving technology, BlueCruise.
Ford has said it will reveal the Fathom's estimated range closer to launch, but the starting price on the truck is for the standard range battery, which generally gets about 240 miles to 250 miles of range on a full charge.
Besides the Fathom, Ford will also offer a full-size electrified pickup. Ford has said it will reconfigure the F-150 Lightning, which ended production in December, into a new Extended Range Electric Vehicle (EREV) truck. That means it will have a generator on it to recharge it, giving it an estimated range of more than 700 miles and added charging capacity. It can go nine to 10 days on electricity alone. Ford will build the new Lightning at the Rouge Electric Vehicle Center in Dearborn, but it has not specified a production date yet.
Jamie L. LaReau is the senior autos writer at USA TODAY Co. who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@freepress.com. Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
This article originally appeared on Detroit Free Press: Ford CEO posts photos of new EV Fathom midsize pickup on social media
