Ford Motor Co. has promised an aggressive product rollout for the next few years in North America and the Detroit Free Press has learned those plans could include bringing a few all-new vehicles and several redesigned vehicles to market in its Ford lineup and its luxury brand, Lincoln — and the automaker has told dealers it is committed to hybrid powertrains as hybrid sales have taken off due to high gasoline prices.
According to a Ford dealer briefed on Ford's product plans at a dealer meeting in Las Vegas earlier this month and an industry expert who sees program codes for Ford's future products — the automaker will bring at least two new Ford vehicles and one all-new Lincoln to market by 2030. A program code is the automaker's code to its
suppliers for a vehicle it is making.
Ford spokesman Dave Tovar declined to comment on Ford's future vehicle plans, saying the automaker does not comment on speculation about future products.
Here are the vehicles that sources say Ford intends to bring to market in the next few years, with the understanding that these products, their prices and production locations could be canceled or changed if market conditions change:
- A Ford four-door Mustang to be priced less than $40,000.
- A Ford small SUV (to replace the Ford Escape) priced at about $25,000.
- A Lincoln all-new SUV based on the Bronco design, priced at about $70,000 or slightly more.
- Possibly five new all-electric vehicles, likely for the Ford brand, on its new Universal Electric Vehicle (UEV) platform.
The Escape's replacement
Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, sees Ford's program codes and said the automaker is planning to have "a midsize crossover coming that will be related to Maverick, to be built in Mexico" due to start production in late 2028.
Fiorani said the vehicle is likely the replacement for the Ford Escape, a compact SUV and will probably be sold in the same price range as the Escape and Bronco Sport small SUVs. The 2026 Bronco Sport starts at $31,845, according to Ford's website.
Ford discontinued the Ford Escape in December. It, along with the Lincoln Corsair compact SUV, had been built at Ford's Louisville Assembly Plant in Kentucky. Ford is retooling that plant to start making an all-electric midsize pickup called Fathom on its new UEV platform there early next year. The starting price of the 2025 Escape was $31,010, according to Kelley Blue Book.
But according to the dealer who saw renderings of this planned new entry-level small Ford SUV at the Las Vegas meeting, Ford will offer it in hybrid and gasoline powertrains starting at about $25,000 when it comes out in 2029. The dealer, who asked to not be named because he is not authorized to speak to the media on this topic, said Ford executives at the meeting included CEO Jim Farley, COO Kumar Galhotra and other top leaders. News of the small SUV being presented to dealers was first reported by Automotive News.
At the Las Vegas meeting, the executives, the dealer said, assured dealers that the automaker is committed to hybrid powertrains going forward.
Through July, sales of hybrid-powertrain vehicles in the United States are up about 18% compared with the same period a year ago, said Cox Automotive spokesman Mark Schirmer. He told the Detroit Free Press that Cox Automotive's data showed sales of gasoline-powered cars are down about 3%, so the share of hybrids is growing. Schirmer said in recent months, hybrids have accounted for about 20% of all U.S. new car sales, noting it was less than 15% this time last year and the growth is due to wider availability of hybrids, especially among Asian car brands, and strong consumer interest.
"We'd like to see more gas and hybrid, that’s what is going to sell," this dealer said. "They said there’ll be a hybrid in every line. Hybrid connotes good fuel economy."
The dealer saw the design of Ford's planned small SUV and described it as boxy and wide, similar to the Bronco Sport. Ford leaders at the Las Vegas meeting did not reveal to dealers the name of the vehicle or where it would be built. But Fiorani said his data showed it is expected to go into production in late 2028 at the Hermosillo Assembly Plant in Mexico, alongside the Bronco Sport and Maverick pickup.
A four-door pony car
As the Detroit Free Press reported on Aug. 8, Ford leaders also told dealers in Las Vegas that it expects to add a four-door gasoline-powered sedan version of the Mustang to its lineup by the end of the decade.
Ford revealed an image of the four-door Mustang and the plans around it. The dealer who saw it said the four-door Mustang shown resembles the current model but with four doors and a more sedan shape to it.
Ford told the dealers the four-door pony car would not go on sale until the end of the decade, noting it was unclear whether the car will be a 2028 model or a 2029 model. But the reason Ford is considering doing the four-door variant is simple, he said: “They want the sedan to broaden the appeal and make it a vehicle that a young family can use.”
He said Ford did not indicate what kind of engine it would have, but according to a WSJ report two of the people they interviewed said the car would have hybrid power; one of the people said it would be a hybrid V-8. The dealer said Ford plans to offer it starting at less than $40,000.
Currently, Ford offers the gasoline-powered Mustang in a variety of configurations from a four-cylinder coupe that starts at about $33,000 up to a high-end performance coupe that tops $100,000 and even the ultra-high performance Mustang GTD that tops $300,000.
Ford's other new products
On Aug. 6, Ford revealed the name and price of its upcoming all-new electric midsize pickup: Fathom. Fathom comes to market next year at a starting price of $29,945, which includes the $1,595 delivery fee.
On Aug. 11, 2025, Farley announced Ford's new UEV platform and said the first vehicle off it would be a midsize pickup: that is Fathom. Farley said it would be the first of a family of vehicles to come off of the UEV platform at Louisville Assembly Plant in Kentucky when it is ready to start production next year. It turns out, dealers were told that eventually the plan is to have five vehicles on that platform. Of those, Ford is said to be considering an electric SUV and sedan.
As the Detroit Free Press was first to report on Aug. 18, Ford also has plans to bring a new SUV to the Lincoln lineup to start production in 2029, possibly built at Michigan Assembly Plant in Wayne. The vehicle is expected to be priced under the Lincoln Navigator, which starts at around $90,000. It will compete with the Mercedes-Benz G-550, a luxury SUV that starts at about $153,900.
In the States, Lincoln sells three vehicles: the midsize Nautilus and Aviator SUVs and the Navigator large SUV. Farley told the Detroit Free Press on Aug. 13 that all of Lincoln's vehicles will get new designs. But he declined to provide any further details or say where Ford will build the next generation Nautilus — after it shifts production of that vehicle to the United States in 2030. Nor would he say where the next generation Corsair will be made now that Louisville Assembly Plant is building EVs.
On Aug. 13, Ford put out a media release outlining some of the design changes to the 2027 Nautilus saying it will have "a bold new face, more opportunities for personalization and intuitive technology designed to make every drive feel more effortless, personal and restorative." It will also have a more detailed grille, a redesigned hood and offer buyers several wheel options and new exterior paint colors, Ford said.
Jamie L. LaReau is the senior autos writer for USA TODAY Co. who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@freepress.com. Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
This article originally appeared on Detroit Free Press: What Ford's future vehicle lineup could look like by 2030
