SPRINGFIELD — A media company will be traveling with Conference USA’s Sam Houston State to Missouri State this fall.
Snapback Sports was announced as the Bearkats’ jersey patch sponsor on Monday, Aug. 17.
The Bearkats are the second CUSA team to bolster a jersey patch. New Mexico State inked a deal with a resort called Inn of the Mountain Gods.
Across all of its social media channels, Snapback Sports has over 2 million followers, with the majority of its content centered around college football. As part of the deal, Snapback Sports will produce over 50 pieces of content for the team.
Snapback Sports will also accompany the Bearkats on a road game.
Snapback Sports will accompany the Bearkats to their mid-week clash against Missouri State on Oct. 27.
“Then we’ll fly with the team to Missouri State on Sunday night or Monday morning because it’s a Tuesday game,” Snapback Sports founderJack Settleman said on X.
Settleman will be on Sam Houston State’s plane, bus, and hotel for the game against the Bears. They will be creating behind-the-scenes content during this road trip.
Along with Settleman, Snapback Sports signed former Wisconsin All-American running back Melvin Gordon, too. This group will have a first-row seat in Plaster Stadium during Casey Woods’ first year in charge of the Bears.
Snapback Sports paid $100,000 to have its logo on Sam Houston State’s jersey for one season.
Which @BearkatsFB games will the boys be going to this season? https://t.co/WQ7sMqZHTg pic.twitter.com/4iMhI0v4kO
— Snapback Sports (@snapbacksports) August 18, 2026
Liam Keating covers high school sports and Missouri State athletics for The Springfield News-Leader. Send stats or information to him at Lkeating@usatodayco.com
This article originally appeared on Springfield News-Leader: Missouri State football to welcome Sam Houston State and media company in 2026
