The Buffalo Bills made some history Sunday.
They just didn't make enough winning plays.
Josh Allen broke a franchise touchdown record, Keon Coleman delivered one of the best games of his career and the Bills took a late lead before the New England Patriots rallied for a 29-26 victory.
Buffalo fell to 3-1 with its first loss at new Highmark Stadium and the first loss of Joe Brady's head coaching career. Pasted text
Here are eight noteworthy stats from the Bills' Week 4 loss.
Josh Allen broke Bills touchdown record
Allen stands alone.
His 2-yard touchdown run with one minute remaining in the first half was the 88th touchdown from scrimmage of his career, breaking the Bills record he had shared with Hall of Famers Andre Reed and Thurman Thomas.
Allen has scored 86 rushing touchdowns and caught
two touchdown passes.
Reed and Thomas each scored 87 touchdowns from scrimmage during their Bills careers. Pasted text
Allen's 86 rushing touchdowns also moved him into a tie with Priest Holmes for 16th place on the NFL's all-time list. Pasted text
Keon Coleman topped 100 yards for third time
With DJ Moore leaving because of a shoulder injury, Coleman stepped up.
The second-year wide receiver caught six passes for 116 yards and one touchdown, his third career 100-yard receiving game.
His biggest plays came with Buffalo trailing in the fourth quarter.
Coleman caught a 24-yard pass to the New England 34, then scored on a 34-yard touchdown on Buffalo's next completion to give the Bills a 26-21 lead with 4:27 remaining.
He averaged 19.3 yards per catch.
Bills offense finished with season lows
Buffalo's offense hadn't been slowed down like this all season.
The Bills finished with 340 total yards and 19 first downs, both season lows.
The Bills averaged 6.3 yards per play against New England, but they only ran 54 offensive plays.
Patriots offense set season highs
While Buffalo's offense hit season lows, New England went in the opposite direction.
The Patriots finished with 405 yards and 26 first downs, both season highs.
Drake Maye passed for 269 yards and three touchdowns and added 53 rushing yards.
New England ran 73 plays, 19 more than Buffalo, and possessed the ball for 33:41 compared with 26:19 for the Bills.
Dalton Kincaid only had two targets
Dalton Kincaid barely saw the ball.
Kincaid caught one pass for 7 yards on only two targets against the Patriots.
Kincaid is still tied for the Bills lead with 15 receptions through four games and leads the team with 270 receiving yards.
Joe Brady acknowledged afterward that two targets weren’t enough.
“I've got to be better,” Brady said. “There's no reason Dalton Kincaid should have two targets, especially with the flow of the game and how that goes. I've got to find a way to get the ball in his hands and do a better job of that.”
Patriots rushed for 142 yards
The Patriots rushed 35 times for 142 yards, an average of 4.1 yards per carry.
Maye was their leading rusher with 53 yards on eight attempts. Rhamondre Stevenson added 47 yards and a touchdown, and TreVeyon Henderson had 42 yards.
Buffalo rushed for 91 yards on 20 attempts.
T.J. Parker recorded first NFL sack
Buffalo's only sack produced one of its biggest defensive plays.
The second-quarter strip-sack of Maye was split between Ed Oliver and TJ Parker.
It was Parker's first career sack and he was credited with the forced fumble. Greg Gaines recovered the fumble for his first recovery with the Bills.
Joe Brady lost for first time as Bills head coach
Brady's unbeaten start is over.
Buffalo's loss dropped the Bills to 3-1 and was Brady's first defeat since taking over as head coach.
It was also the Bills' first loss at new Highmark Stadium.
This article originally appeared on Rochester Democrat and Chronicle: 8 stats from Bills' costly loss: Keon Coleman breaks out, offense hits season lows
