Lovisa, a Melbourne, Australia-based retailer selling fast-fashion fashion jewelry and accessories, is coming to Eastview Mall in Victor.
The store should open before the holidays in the JCPenney Wing between Hollister and Lovesac, according to Eastview’s Facebook account.
Based on its observations of couture runway trends and street styles, Lovisa rotates in more than 100 low-priced pieces to stores each week.
The target consumer “is a fashion-conscious female between the ages of 15 and 35,” according to KoalaGains.com, an AI-powered financial research platform. “This demographic is highly attuned to social media, follows trends closely, and views fashion jewelry as a disposable way to update their look.”
The first Lovisa opened in 2010 in Sydney,
Australia.
Now in the midst of a massive global expansion, the company has stores in more than 30 countries.
Its other New York state locations include Albany, Buffalo, Niagara Falls and Syracuse.
Reporter Marcia Greenwood covers the grocery business and consumer-focused grocery news, as well as retail development, openings and closings. Send story tips to mgreenwo@rocheste.gannett.com. Follow her on X @MarciaGreenwood.
This article originally appeared on Rochester Democrat and Chronicle: Fast-fashion jewelry store coming to Eastview Mall
