Buffalo Bills fans can snag a free magnet celebrating the new Highmark Stadium during its inaugural season.
M&T Bank is giving away 50,000 commemorative Bills magnets Thursday at branches across Western New York.
What is the Buffalo Bills magnet?
"A longtime fan favorite, M&T's annual Bills magnet giveaway has become a tradition for many fans, with each year's design commemorating a unique moment in team history," the bank said in a news release.
The Buffalo-based bank distributes collectible Bills magnets each year. This year's magnet celebrates the new Highmark Stadium in Orchard Park during its inaugural season and features artwork inspired by the venue as the Buffalo Bills begin a new chapter.
How do I get a Bills magnet?
The free magnets will be available during business hours Thursday, Aug. 27, on a first-come,
first-served basis and while supplies last at participating branches in the Buffalo and Rochester regions, according to bank officials.
Due to high demand, fans are encouraged to visit participating branches early in the day. Most branches are open from 9 a.m. to between 4 and 5 p.m. Thursdays.
To find a nearby branch, visit locations.mtb.com.
What to know about the Buffalo Bills' new stadium
New Highmark Stadium, located at 10 Bills Plaza in Orchard Park, cost roughly $2.2 billion and has been praised for its modern design, spacious concourses and locally inspired architecture.
The new stadium places fans closer to the field than the Bills' previous stadium, where the team played home games for 52 years through the 2025 season. It features a steeper, taller seating bowl but has fewer seats — 60,108 compared with the old stadium's capacity of 71,608.
A 360-degree canopy covers roughly two-thirds of the seating bowl. It is designed to shield fans from inclement weather while helping trap crowd noise and direct it toward the field.
The stadium also has larger parking lots with more room for tailgaters.
Bills vs. Steelers game Thursday
The Bills will host the Pittsburgh Steelers Thursday night for their preseason finale as they prepare for the 2026 NFL season.
- Date: Thursday, Aug. 27
- Start time: 7 p.m. ET
This article originally appeared on Rochester Democrat and Chronicle: How to get a free Buffalo Bills magnet celebrating new Highmark Stadium
