Target is rolling out a new uniform for some of its employees.
Starting in November, Target Food & Beverage Experts will be required to wear a new branded hat and apron to help guests quickly identify the workers, according to the company. Similar attire is worn by employees in the Target Beauty Studio, tech department and Starbucks, of top of the red shirt that has long been a part of Target's dress code
."As we drive Target’s next chapter of growth, we're elevating the guest experience to make shopping at Target easy, inspiring and friendly," the company said in a written statement provided to the USA Today network. "Our updated Food & Beverage accessories are distinctive and functional, so these team members are easy to recognize when delivering
for our guests."
New Target uniforms for food & beverage experts
Target's Food & Beverage Experts are responsible the store's grocery department. They ensure the department is stocked, accurately priced and clean, according to the Target careers website.
The dress code change -which is to take effect on Nov. 1 - comes as Target's food and beverage sales rose by 7% in the retailer's quarter that ended Aug. 1, the fastest growth in that department for Target in three years, Reuters reported. To continue expanding the department, Target plans to add more prominent products, like Misfit bars and Khloud chips; to redesign aisles and displays; and to expand its private-label options.
Within the next two years, Target plans to add 600 more private-label food and drink products, including 400 under its Good & Gather banner, Reuters reported.
The effort is to "make food a destination, not simply a category guests shop while they're in our stores," Chief Merchandising Officer Cara Sylvester told analysts in August, according to Reuters.
How many Target stores are in New York?
Target operates 109 stores in New York state and more than 2,000 Target stores in the country, according to the Minnesota-based company. The retailer opened its first New York store in 1996 and now has more than 22,000 team members in the state. To find the closest location within the Empire state, go to the store directory at https://www.target.com/store-locator/store-directory/new-york
This article originally appeared on Rochester Democrat and Chronicle: Target is changing its dress code for some employees. Here's what's new
