Primark’s first Georgia store is getting closer to opening at Augusta Mall, with hiring underway and the former Sears anchor space being transformed for the international fashion retailer. Here are five things to know about Primark and its plans for Augusta.
1. A major new anchor for Augusta Mall
Primark, a Dublin-based clothing retailer with stores in 19 countries, has leased the former Sears anchor space at Augusta Mall for its first Georgia location. The move is expected to boost foot traffic and refresh a key part of the mall’s retail mix.
2. “Opening soon” — but no date yet
Augusta Mall recently teased the store with a social media post: “We’re so excited – Primark is opening soon! Stay tuned!” An exact opening date has not been announced, leaving shoppers watching for a formal grand-opening timeline.
3. Hiring signals a store launch is near
Primark has
been advertising multiple positions for the Augusta store, from sales associates to department managers, on its careers site since fall 2025. Active recruitment suggests the company is moving from planning to final preparations to get the store staffed and ready.
4. Part of a broader Georgia expansion
Augusta is not the only Georgia market on Primark’s radar; the retailer is also eyeing a location near Lawrenceville. That would give Primark a foothold in both an established regional mall market and the metro Atlanta area.
5. Global brand, value-focused fashion
Primark is known for its budget-friendly fashion, home goods, and accessories, offering fast-fashion style at lower price points than many competitors. Local shoppers can expect a large-format store with a wide range of apparel and basics positioned as an affordable alternative to other mall retailers.
This story was created with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information-gathering, review, editing, and publishing process. Learn more.
This article originally appeared on Augusta Chronicle: Primark moves closer to opening new store in Augusta. 5 things to know
