Primark opened its new Augusta Mall store Sept. 24, giving Augusta shoppers a new fast-fashion option after the retailer delayed its originally announced debut.
The location became Primark’s second store in Georgia. The company marked opening day with music and giveaways available on a first-come, first-served basis.
Here are four things to know about the retailer and its new Augusta store.
1. Primark opened Sept. 24 after a delay
Primark opened at Augusta Mall on Sept. 24. The retailer had originally announced a Sept. 10 opening before postponing the debut.
The company welcomed new shoppers with “fun for the whole family, with music and giveaways, first come, first served.”
2. Augusta became Primark’s second Georgia location
The Augusta Mall store
became Primark’s second location in Georgia.
The Augusta Chronicle first reported in March 2025 that the Dublin, Ireland-headquartered retailer had signed a lease to occupy an anchor space at the mall.
3. Primark operates under the fast-fashion model
Primark is a fast-fashion retailer that produces trend-focused clothing in volume and sells it at lower prices.
4. Primark started in Ireland under the Penneys name
Primark first opened in Dublin in 1969 under the name Penneys. Its 38 stores in Ireland continued to carry that name.
Elsewhere, the company’s stores were branded as Primark because U.S. retailer JCPenney held the American rights to the Penneys name.
The retailer’s expansion in the United States also had ties to Sears. The two companies reached an agreement in 2014 under which Sears sublet unused retail space to Primark. Seven former Sears stores in northeastern malls reopened as Primark locations in 2015.
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This article originally appeared on Augusta Chronicle: Primark opened at Augusta Mall: Here are 4 things to know
