His real name is Michael Sawan. You may know him as SoftMaxPlus. Cincy's local clown. The TikTok clown.
Something like that.
Sawan has become a staple of Cincinnati's algorithm in recent years, thanks to his humorous social media videos dressed up as a clown. (He has made the Enquirer's top 50 for its Cincinnati's Top Creators campaign each of the last two years.) But he announced in a series of posts Oct. 18 that he is quitting content creation, at least in the fashion his audience has grown accustomed to following.
We dug into that decision and more in our latest installment of Cincinnati Chili Chats. See why Sawan is quitting, how he became a clown to begin with and more in the video below (or RIGHT HERE).
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Cincinnati Enquirer: Cincy's favorite TikTok clown is calling it quits. Here's why













