Following a very successful run post-pandemic, the prominent cookie chain Crumbl Cookie has run into trouble. The company has been scaling back, shuttering locations across the U.S. and laying off employees.
Here's what we know and where to still find Crumbl locations in and around Cincinnati.
Crumbl's sales have declined over the past two years
In July 2025, Crumbl CEO Jason McGowan presented data indicating that the chain's dirty soda lineup would boost sales 20% and boost unit volumes to $2 million, but instead brought chain traffic down 32% over the year, with sales in August down by 70%, according to Restaurant Business.
This year, 57 of Crumbl's locations have shut down, and operators warn more locations may close.
In May, McGowan expressed plans to step down and name a new CEO in an effort
to reevaluate.
How many Crumbl locations are there in Greater Cincinnati?
There are currently 1,064 Crumbl locations nationwide. Cincinnati and Northern Kentucky locations include:
Cincinnati
- 7625 Beechmont Ave., Ste B, in Anderson
- 7747 Kenwood Road, in Kenwood
- 3321 Vandercar Way, in Oakley
- 6173C Glenway Ave., in Western Hills
Northern Kentucky
- 6805 Houston Road, Ste. 500, Florence
- 1313 A Monmouth St., Newport
You can find your nearest location at their store finder.
Crumbl's success followed the COVID-19 pandemic
Crumbl's sales took off after a viral surge in 2021, with growing sales and more than 17 million combined followers on Instagram and TikTok.
With its rotating lineup, minimalist pink branding, and embrace of third-party delivery, the cookie empire broke out, with sales soaring while operators struggled to keep up with high demand.
By 2023, Crumbl was the largest cookie chain in the country and generated more than $1 billion in system sales just six years after McGowan and his cousin, Sawyer Hemsley, founded it in 2017.
This article originally appeared on Cincinnati Enquirer: Crumbl's locations closing across US, but Cincinnati still has stores
