First Watch plans to open a second restaurant in the Memphis area.
A permit filing with the Memphis and Shelby County Division of Planning and Development shows plans for the restaurant chain to open a new location at 8101 Giacosa Place, previously home to On the Border Mexican Grill & Cantina.
The First Watch public relations team did not immediately respond to a request for comment from The Commercial Appeal on Oct. 19.
According to the permit filing dated Oct. 15, the restaurant will be nearly 6,700 square feet with the project estimated to cost $1 million.
First Watch opened its first Memphis-area location at 7810 Poplar Ave. in Germantown on Sept. 22, 2025.
The Bradenton,
Florida-based First Watch is known as a daytime dining concept, serving made-to-order breakfast, brunch and lunch.
Popular items include avocado toast, lemon ricotta pancakes and the "Million Dollar Bacon," which features four slices of First Watch’s signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
As of September, First Watch operated more than 660 restaurants in 33 states, according to a news release.
Staff writer Corey Davis contributed to this report.
Erin Munz is the news director at The Commercial Appeal. Contact her at erin.munz@commercialappeal.com.
This article originally appeared on Memphis Commercial Appeal: First Watch plans to open new restaurant in Memphis
