BOISE, ID β When Memphis football beat UNLV to open the 2026 season, coach Charles Huff made a bold declaration that got attention from across the college football world.
"We get the kids who are worried about football and creating value for themselves," Huff said. "We donβt do ice cream trucks. We donβt do fun things. You know what's fun? That locker room right now is fun."
After Memphis (2-1) lost 38-20 to Boise State on Sept. 12, the Broncos (1-1) trolled Huff and the Tigers with their postgame promotion.
"ππΌπΏ ππππ πππ πππΏπΌπ so Bronco Nation can have fun tomorrow! Put on your Bronco gear and stop by Scheels Meridian TOMORROW from noon-4 PM to buy one scoop, get a second scoop ππ₯ππ!" Boise State wrote in a post on X.
ππΌπΏ
ππππ πππ πππΏπΌπ so Bronco Nation can have fun tomorrow! π¦ Put on your Bronco gear and stop by Scheels Meridian TOMORROW from noon-4 PM to buy one scoop, get a second scoop ππ₯ππ!#BleedBlue | #BuiltDifferent pic.twitter.com/vBnRH7n1GD
β Boise State Football (@BroncoSportsFB) September 13, 2026
The Tigers jumped out to a 17-3 lead in the game, but Boise State weathered the storm and responded with a 35-3 run and the eventual win. It's a victory that establishes the Broncos as the top team in the Group of 6.
There's still plenty of football left to be played this season. The Tigers are back in action on Sept. 19 (6 p.m., ESPN+) when they take on UT Martin at Simmons Bank Liberty Stadium.
Reach sports writer Jonah Dylan at jonah.dylan@commercialappeal.com or on X @thejonahdylan.
This article originally appeared on Memphis Commercial Appeal: Boise State trolls Charles Huff, Memphis football with ice cream promotion
