Crumbl has closed several Georgia stores as the popular cookie chain reduces its footprint nationwide.
The closures include stores in Savannah, Augusta, Douglasville and Suwanee, according to a community announcement. The Savannah store closed two weeks ago, while the other Georgia locations closed within the past few months.
The pullback comes as Crumbl faces declining traffic and sales after years of rapid expansion fueled in part by its rotating menu and social media popularity. Fifty-seven Crumbl locations have closed this year and operators have warned that additional stores could close, according to Restaurant Business.
Here are five things Georgia customers should know about the closures, locations that remain open and the challenges facing
the cookie chain.
1. Which Crumbl stores have closed in Georgia?
Crumbl stores in Savannah, Augusta, Douglasville and Suwanee have closed in recent months.
The Savannah store closed two weeks ago. The source material does not specify the exact closure dates or addresses for the other three locations.
The closures are part of a broader contraction at the chain, which has seen 57 locations shut down this year.
2. How many Crumbl locations are still open in Georgia?
Crumbl lists locations in communities across Georgia, including Acworth, Albany, Alpharetta, Athens, Atlanta, Brunswick, Buford, Canton, Columbus, Cumming, Dalton, Dawsonville, East Point, Evans, Flowery Branch, Fort Oglethorpe, Gainesville, Grovetown, Hiram, Kennesaw, Lawrenceville, Marietta, Newnan, Peachtree City, Pooler, Rome, Sandy Springs, Snellville, Statesboro and Warner Robins.
Atlanta and Marietta each have two locations, according to the store list provided for this story.
Customers can check current locations using Crumbl's store finder.
3. Why is Crumbl closing stores?
Crumbl's Georgia closures come as the chain experiences declining traffic and sales nationally.
Chain traffic is down 32% over the year and sales in August were down 70%, according to Restaurant Business.
In July 2025, Crumbl CEO Jason McGowan presented data indicating that a dirty soda lineup could boost sales 20% and increase unit volumes to $2 million.
Other sources cited in the original reporting have pointed to inflation as a challenge as consumers face higher costs. Crumbl cookies start at around $5 for one or $17 for four.
The available information does not establish those national trends as the specific cause of each Georgia store closure.
4. Could more Crumbl stores close?
More closures could be ahead nationally.
Fifty-seven Crumbl locations have shut down this year and operators have warned that additional stores could close. In May, McGowan said he planned to step down and name a new CEO as the company reevaluated its operations.
The available information does not identify particular Georgia stores that are expected to close next.
5. How did Crumbl become so popular?
Crumbl's growth accelerated after a viral surge in 2021.
The chain built a large following around its rotating menu, pink branding and third-party delivery. Crumbl accumulated more than 17 million combined followers on Instagram and TikTok.
By 2023, Crumbl was the largest cookie chain in the country and had generated more than $1 billion in system sales, six years after McGowan and cousin Sawyer Hemsley founded the company in 2017.
Customers can follow Crumbl through its Instagram account and find stores at crumblcookies.com.
This story was created with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
This article originally appeared on Savannah Morning News: Crumbl stores are closing in Georgia. Which remain open?
