Red Bull has consistently been one of the top-selling energy drink in the U.S. But, Georgian fans who shop at Kroger have had to get it elsewhere, because Red Bull was removed from stores Aug. 31 nationwide.
Why did Kroger stop selling Red Bull?
Kroger has not provided comments to the USA Today Co. However, pictures of signs on shelves have been posted across social media (like the one below) saying it's about the price of Red Bull.
This was done around the same time Boar's Head was pulled from several locations and as new CEO Greg Foran vowed to push back against higher prices from food companies and other suppliers. On a Sept. 11 conference call, Foran said he wouldn’t tolerate vendors "using inflation" to boost sales when customers were clearly
"under pressure."
Foran also said if Kroger couldn’t find acceptable prices from vendors, the grocer would stock more of its house branded items.
Find Red Bull nearby with Instacart
Does Kroger still sell energy drinks?
Georgia shoppers still have options in the energy drink aisle. Kroger continues to sell competing brands including Monster, Alani Nu, Bloom, Rockstar, and Nos.
Where does Kroger operate in Georgia?
Kroger's online store directory reports 165 locations across 79 cities in Georgia.
Kroger is America's largest supermarket chain
Kroger has nearly 2,700 stores with 403,000 workers in 35 states and the District of Columbia.
The company operates stores under the Kroger banner name as well as Fred Meyer, Ralphs, Harris Teeter, Pick ‘n Save, Dillons, King Soopers, Mariano’s, Fry’s, QFC, and others.
Alexander Coolidge of the Cincinnati Enquirer contributed to this article.
Miguel Legoas is a Deep South Connect Team Reporter for USA Today. Find him on Instagram @miguelegoas and email at mlegoas@gannett.com.
This article originally appeared on Savannah Morning News: Kroger has stopped selling Red Bull nationwide, including Georgia
Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.
