Jacksonville's tallest building has a new name after Bank of America gave up its naming rights.
Here's what happened and what we know about the change:
What is the Bank of America Tower now called?
The 42-story tower at 50 N. Laura St. is now marketed as Jax Tower at 50 North. Bank of America gave up its naming rights during a lease renegotiation, according to Cushman & Wakefield.
Why did Bank of America lose the naming rights?
Bank of America signed a new lease through 2029 but downsized its footprint in the building. As part of the deal, naming rights reverted to ownership.
Bank of America still occupies space in the tower but is no longer the anchor tenant, leaving the building without a branded name for the first time in its 36-year history.
What was the building called before?
The tower opened in 1990 as Barnett Center, headquarters for Barnett Bank. It became NationsBank
Tower after Barnett's acquisition and then Bank of America Tower once NationsBank merged with Bank of America.
It has been Jacksonville's tallest building — and the tallest building in Florida outside the Miami metro area — since it opened at nearly 620 feet.
Is this the only downtown Jacksonville building to lose a bank's name?
No. Wells Fargo gave up naming rights to its tower across the street in 2024. The 37-story Wells Fargo Center has been known as 1 Independent since owners began looking for a new anchor tenant.
How much space is available in the building?
Jax Tower at 50 North has about 698,000 square feet of rentable space and is roughly 70% occupied, leaving around 210,000 square feet available. Brokers are marketing that space, including to a potential anchor tenant that could negotiate its own naming rights.
What's next for Jax Tower at 50 North?
Ownership is searching for a new anchor tenant to fill vacant space and potentially claim naming rights to the building. For now, Bank of America's name remains on street-level signage, though it's expected to come down.
This article originally appeared on Florida Times-Union: Bank of America loses naming rights to Jacksonville's tallest building
