Fleet Landing's residential toweron the former site of Haskell's headquarters in downtown will move forward to a vote by the Downtown Investment Authority board on $49 million in incentives.
The proposed 31-story tower would be the tallest in the Brooklyn neighborhood and bring hundreds of residents to an area that has been the hottest spot for development in downtown.
The Downtown Investment Authority Board will vote Oct. 21 on an incentive package that spreads 20 years of property tax rebates totaling up to $49.3 million over that span.
The incentive package would not include a cash completion grant. Those cash grants have met resistance from some City Council members who have said they prefer funding incentives through the REV grants that feature
rebates of a portion of new property taxes generated by development.
Fleet Landing, based in Atlantic Beach, is in the process of buying the riverfront tract where the office building that used to house Haskell's headquarters has been vacant since the company moved in 2025 to the downtown Southbank.
The company will acquire 7.39 acres for a total purchase price of $24 million and use half of that land for the residential tower on 3.71 acres, leaving the rest of the land available for future development.
The existing office building would be torn down to make way for construction of the new tower slated to contain 238 independent living units along with 46 assisted living, memory care or skilled nursing units.
The development also would have space for a restaurant facing the St. Johns River along the riverwalk and retail space along Riverside Avenue.
The Downtown Development Review Board gave conceptual approval in March for a design that had a 32-floor tower. The incentives agreement going to the Downtown Investment Authority and then to Jacksonville City Council for final approval describes the development as a 31-story tower.
This article originally appeared on Florida Times-Union: Fleet Landing seeks incentives for downtown tower on old Haskell site
