Adidas is all in on its sponsorship of the University of Tennessee at Knoxville, which includes NIL contracts for student athletes and Vols for Life like Peyton Manning.
So, what happens when the legendary quarterback star "loses" his contract? A scavenger hunt on campus, of course! With a big prize, too.
In the Adidas ads, Manning jokes the company asked him to sign a deal – "and then I lost the contract."
"Literally."
The hunt on the UT campus starts Sept. 24.
The winner gets season tickets to every UT sporting event plus Adidas gear throughout the year, along with a "signing ceremony" with Manning, according to Sports Illustrated.
@utkstudentlife teased a clue drop to come. Good luck, hunters!
Keenan Thomas is the higher education reporter for Knox
News. Email: keenan.thomas@knoxnews.com.
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This article originally appeared on Knoxville News Sentinel: After Peyton Manning 'loses' his Adidas contract, fun scavenger hunt is on
