Embrace High Drama
Venice isn’t the place for understatement. The most iconic looks are often the most theatrical. Think of Lady Gaga’s voluminous pink feathered Valentino gown in 2018 for the premiere of “A Star Is Born.” Or consider Florence Pugh’s dramatic Valentino look in 2022.
The festival's backdrop—the historic Lido, the grand palazzos—practically begs for gowns that match its scale. This is where stars can take risks that might feel out of place at the Oscars. A dramatic silhouette, a long train, or a bold headpiece not only gets photographed but feels perfectly at home against the cinematic setting of the Venetian lagoon.
Pay Homage to Italian Masters
When in Italy, wear Italian. It’s an unwritten rule that many stars wisely follow. Designers like Armani, Valentino, Versace, and Gucci are frequently the architects behind the festival's most successful looks. Cate Blanchett has had numerous memorable moments in Armani Privé, while Amal Clooney has a long history of favoring Atelier Versace. Choosing an Italian house is a sign of respect for the host country’s sartorial legacy. It connects the star to a tradition of luxury and craftsmanship, creating a narrative that fashion critics and audiences appreciate. It shows an understanding that Venice style has its own unique character.
Channel Old Hollywood Glamour
The Venice Film Festival is one of the oldest in the world, and its history is steeped in the golden age of cinema. Successful looks often nod to this legacy. Think classic silhouettes, elegant updos, and jaw-dropping jewelry. Zendaya’s custom “wet look” Balmain gown in 2021 was a futuristic take on a classic form, paired with a stunning Bulgari necklace. Similarly, Dakota Johnson’s crystal-draped Gucci gown from the same year dripped with a modern version of 1930s screen siren elegance. The key is to evoke the glamour of stars like Sophia Loren or Brigitte Bardot in the 1950s, but with a contemporary twist that feels fresh, not costume-y.
Make a Statement on Arrival
In Venice, the red carpet isn't the only runway. The arrival by water taxi is a highly photographed moment that sets the tone for a star’s entire festival appearance. These daytime looks are more relaxed but no less important. Celebrities often opt for chic day dresses, tailored separates, or even daring knitwear, like Emma Corrin’s Miu Miu look in 2023. A perfect arrival outfit—paired with sunglasses and an air of effortless cool—creates a complete fashion narrative. It builds anticipation for the premiere gown and establishes the star as a style figure to watch for the duration of the event.
Dare to Be Unconventional
Because Venice's dress code is more of a recommendation than a strict rule, it offers a unique freedom. This has led to some of the most talked-about menswear and womenswear moments in recent history. Timothée Chalamet’s backless red Haider Ackermann top in 2022 broke the internet and redefined red carpet style for men. Tilda Swinton is a perennial master of unconventional chic, and Jodie Turner-Smith’s colorful, sculptural Christopher John Rogers gown in 2022 was a masterclass in standing out. These looks prove that a memorable Venice moment doesn’t always come from a traditional ballgown. Sometimes, the boldest and most personal choice is the one that truly makes history.
