Cuyana: For Understated Elegance
Cuyana’s philosophy is “fewer, better things,” and their hats are a perfect example. Handwoven in Ecuador from toquilla straw, these hats are designed for the modern woman who values timeless style over fleeting trends. Known for their clean lines and impeccable
craftsmanship, Cuyana hats often feature a simple, elegant band and a silhouette that’s both classic and contemporary. Many are designed to be packable, with an adjustable interior band to ensure a perfect fit, making them a go-to for travel. While they are an investment, their durable construction and enduring design mean you'll be wearing them for many summers to come. The brand is also committed to sustainable production, using renewable resources and heritage techniques.
Lack of Color: For the Trend-Setter
If you’ve seen a stylish hat on Instagram, there’s a good chance it’s from Lack of Color. This Australian brand has become a favorite among bloggers and fashion enthusiasts for its bold, statement-making designs. They are known for their sturdy, structured wool felt hats in the cooler months and a wide array of straw styles for summer, from classic boaters to wide-brimmed rancher hats. The key to their appeal lies in their stiff brims and solid construction, which ensure the hats hold their shape beautifully. While some customers have noted variability in quality, the brand's unique, trend-forward aesthetic makes it a top choice for those looking to make a fashionable impact.
Gigi Pip: For Quality and Customization
Gigi Pip has built a loyal following by focusing on high-quality, well-made hats with a distinctive, often Western-inspired flair. The brand prides itself on its 66-step creation process, resulting in hats that feel sturdy and well-crafted. One of their most praised features is the adjustable inner band, which allows for a customized, secure fit—a huge plus for those who often struggle with sizing. While some of their straw hats can be quite stiff, this also means they are less likely to lose their shape. Offering everything from packable straw hats to felt fedoras, Gigi Pip successfully bridges the gap between trendy styles and durable, long-lasting quality.
Eric Javits: For Ultimate Function and Luxury
When it comes to innovation in sun protection, Eric Javits is in a league of its own. The brand is famous for its proprietary Squishee material, a flexible straw-like substance that can be rolled or crushed for packing and still bounce back to its original shape. This makes their hats incredibly travel-friendly. Beyond packability, Eric Javits hats are designed with serious sun safety in mind, with most offering a UPF 50+ rating that blocks 98% of harmful UV rays. While they come with a luxury price tag, the combination of elegant design, superior durability, and top-tier sun protection makes them a worthwhile investment for those who prioritize function and style.
J.Crew: For Accessible, Classic Style
For decades, J.Crew has been a reliable source for classic American style, and their sun hats are no exception. The brand consistently delivers timeless and accessible options, from packable straw fedoras to wide-brimmed raffia bucket hats. Their designs are often simple, versatile, and easy to wear, making them a perfect entry point if you're just starting your hat collection. With frequent sales and a moderate price point, J.Crew offers a great balance of style and value. While they may not have the artisanal cachet of smaller brands, they are a dependable choice for a chic, well-made hat that will effortlessly complement your summer wardrobe.
Wallaroo Hat Company: For Certified Sun Protection
If your primary goal is shielding your skin from the sun without sacrificing style, Wallaroo is a brand to know. Based in Colorado, Wallaroo specializes in UPF 50+ hats that are tested and recommended by the Skin Cancer Foundation. They offer an extensive range of styles, from practical and sporty to chic fedoras and wide-brimmed designs. Many of their hats are also designed to be packable, crushable, and adjustable, making them ideal for an active, outdoor lifestyle. Wallaroo proves that you don’t have to choose between serious sun safety and a fashionable accessory; their hats deliver both with confidence.
