The New Wave of Blue Eyeshadow
Forget the frosty, dated blues of the past. Milan's take on blue eyeshadow is modern, fresh, and surprisingly wearable. At Jil Sander, a delicate wash of cornflower blue graced the models' lids, creating a soft, dreamy effect. Roberto Cavalli took a more
aquatic approach with a metallic turquoise shadow that evoked mermaid glamour. Meanwhile, Luisa Beccaria showed how a precise line of sky-blue liner could create a striking, color-blocked look when paired with a coral lip, proving that a pop of blue can be both sophisticated and entry-level for the color-curious.
Hair With Serious Volume
Minimalist, sleek hair took a backseat this season to make way for dramatic, teased-out styles. The most notable example came from Prada, where hairstylist Guido Palau backcombed models' hair into textured, voluminous shapes that ranged from elevated bedhead to full-on bouffants. This embrace of unapologetic volume and texture suggests a move away from perfectly polished looks toward something more expressive and artfully undone. At Etro, the vibe was softer, with natural waves and effortless movement taking center stage, reinforcing the idea that hair should have a life of its own.
The 'Indie Sleaze' Smoky Eye
The smoky eye is back, but not as you know it. This season's version is darker, smudgier, and carries a rebellious edge. Gucci led the charge with what could be described as "choose-your-own-adventure glam." Makeup artist Sam Visser crafted intense, smudgy black smoky eyes that felt more gritty than glamorous, a look that paired perfectly with tousled hair for a party-girl aesthetic. Some models even sported bold, unblended swipes of electric blue or vivid yellow pigment across the lids, offering a graphic, almost futuristic take on the trend. At Marques' Almeida, the look was dubbed "witchy glam," featuring smudgy, winged-out smoky eyes that channeled a '90s goth mood.
Wet-Look Hair, Perfected
The "just-stepped-out-of-the-shower" look has been elevated for 2027. On the Milan runways, wet-look hair appeared deliberate and polished, not accidental. At Sportmax, it was pulled up with a claw clip for an edgy interpretation of the "clean girl" aesthetic. At Gucci, the wet look was styled with a center part and loose strands falling across the face, a choice that softened the intensity of the collection's bold makeup. This undone, slightly damp texture offered a modern contrast to the structured clothes, proving that looking effortless still requires plenty of style.
Chocolate Lips for All Seasons
Typically reserved for autumn, rich chocolate brown lips made a surprising and compelling case for a spot in your spring and summer makeup bag. The Barbara Rizzi runway showcased a decadent brown lip that looked chic and unexpected for the warmer seasons. Gucci's models also sported a range of lip colors, including deep burgundy tones that complemented the dramatic eye makeup without competing with it. This trend signals a shift toward seasonless color palettes, where the only rule is to wear what makes you feel powerful.
Skin That Breathes
Amidst the bold eyes and lips, one trend remained consistent: a focus on clean, perfected skin. At Prada, makeup artist Lucia Pieroni used minimal concealer and powder, allowing the models' natural complexions to shine through. A light wash of color on the cheeks was often the only addition, creating a skin-focused look that felt fresh and modern. Similarly, at Gucci, skin was kept smooth and luminous to balance the dramatic eye makeup, with subtle definition on the cheekbones instead of heavy contouring. This approach serves as a reminder that sometimes the most impactful beauty statement is healthy, radiant skin.
