Khaite: The New York Neighbor
If The Row is the epitome of refined, almost monastic minimalism, Khaite is its slightly edgier, downtown counterpart. Founded in New York by Catherine Holstein, Khaite shares The Row's commitment to American sportswear but infuses it with a modern, feminine
sensuality. Where The Row is all about serene, oversized silhouettes, Khaite introduces structure, a bit of sharpness, and what has been described as a blend of strength and softness. Think of their coveted leather jackets, perfectly cut denim, and those knit pieces that manage to be both cozy and alluring. While both brands are mainstays of the "quiet luxury" movement, Khaite isn't afraid of a statement piece, like a dramatic off-the-shoulder sweater or a sculpted handbag, making it the perfect brand to reach for when you want your refined basics to have a bit more tension and a distinctly modern edge.
Totême: The Scandinavian Uniform
Stockholm-based Totême was founded by Elin Kling and Karl Lindman with a clear vision: to create the ultimate modern uniform. This philosophy aligns perfectly with The Row's focus on creating a cohesive, lasting wardrobe. Totême’s approach is rooted in Scandinavian minimalism, which translates to clean lines, functionality, and an effortless, cool-girl aesthetic. The brand methodically reinterprets and perfects its signature pieces season after season, encouraging a buy-less-but-better mentality. You'll find the same dedication to a neutral palette and high-quality materials, but with a distinctly Swedish sensibility. Think of their famous scarf-lapel coats, striped knit sweaters, and perfectly slouchy denim. If The Row offers a wardrobe for the discerning global citizen, Totême provides the specific, curated uniform for the stylish woman on the go, who values longevity and timeless style above all else.
Jil Sander: The Minimalist Pioneer
Long before "quiet luxury" became a buzzword, there was Jil Sander. The German designer is often credited as one of the key architects of 1990s minimalism, and her brand's DNA is deeply compatible with The Row's. Jil Sander built her house on the principles of pure lines, luxurious fabrics, and impeccable tailoring, rejecting the ornamentation and embellishment that was popular at the time. The focus has always been on architectural shapes and a sophisticated simplicity that empowers the wearer. While The Row's aesthetic feels softer and more relaxed, Jil Sander often has a crisper, more structural feel. Adding a Jil Sander piece to a wardrobe anchored by The Row is like bringing in a piece of design history that still feels utterly modern—a testament to the brand's enduring philosophy of 'less is more'.
Lemaire: The Parisian Intellectual
Based in Paris, Lemaire, led by Christophe Lemaire and Sarah-Linh Tran, offers a style that can be described as intellectual and artistic. The brand champions a modular wardrobe, where pieces from different seasons are designed to work together, encouraging a thoughtful and sustainable approach to dressing. Like The Row, Lemaire prioritizes timelessness over trends, using high-quality natural fibers to create relaxed, often gender-neutral silhouettes. The aesthetic is rooted in a Parisian sensibility, but one that is cosmopolitan and influenced by global cultures, particularly Asia. This results in clothing that is both practical and poetic, with unique details like asymmetrical buttons and innovative draping. If The Row is the height of American luxury, Lemaire offers a French perspective on everyday elegance, creating garments meant to be lived in, cherished, and aged gracefully.
